Navigation ×

Social

The 12 Best AI Tools for Social Media Management in 2024

The 12 Best AI Tools for Social Media Management in 2024

Managing social media accounts efficiently and effectively is quite essential for businesses. With the inflow of increasing content and interactions on social platforms, it might be difficult to manage it manually. This is the reason AI-powered tools are taking their place in this industry. Why wouldn't it even? Those tools offer innovative and easy solutions, streamline the workflow along with time-saving. Eventually, it increases the engagement and also optimizes the performance. Here, let's explore the 12 best AI tools for social media management in 2024, let's check out the distinct advanced features those tools have to offer.


1. Hootsuite


Hootsuite is a platform that manages mostly everything that a social media manager does daily. You can plan, organize, and release content for each of your networks from a single dashboard when you use Hootsuite. Use Canva templates to quickly create eye-catching posts, let AI create your hashtags and captions, and use smooth procedures to receive approval.


Your performance will be compared to that of your rivals and the sector as a whole. Hootsuite calculates the optimal posting time for you based on your followers and goals, so you can always post at that ideal moment. The initial writing is handled by the social media AI writer at Hootsuite.com.


Key Features:


  • AI Content Creation
  • Social listening
  • Social Advertising
  • Engagement Tools
  • Employee Advocacy


Pros:


  • Check Social Media ROI
  • Boost reach by 3X
  • Time-Saving
  • On-time posting with content calendar


Cons


  • Limited boards on Hootsuite Account


Pricing:


  • Enterprise Custom
  • Professional ₹1,915per month/mo,
  • Team ₹7,540 per month/mo*


Usability:


  • Easy to use



2. Sprout Social


With the help of Sprout Social's comprehensive social media management platform, you can fully leverage the power of social media to revolutionize not only your marketing approach but all aspects of your business. To assist you in streamlining your consumer interactions and staying up to date with shifts in the social media sphere, Sprout creates and manages robust network alliances and integrations. With Sprout's all-in-one social media management platform, your team can increase revenue, fortify your position in the market, and extract actual economic value. With the use of our cutting-edge AI and Machine Learning (ML) technology, you can maintain an advantage over your rivals by utilizing a platform that helps you make strategic business decisions based on reliable data.


Key Features:


  • View data from different perspectives
  • Integrations across leading platforms
  • AI-powered solutions
  • Engagement Tools
  • Separate paid & organic performance


Pros:


  • Unique Customer inquiry support
  • Extensive analysis of your social media
  • Hashtag Tracking Tools


Cons:


  • Sprout Social Pricing


Pricing:


  • Enterprise
  • Standard- $199 per seat/month
  • Professional- $299 per seat/month
  • Advanced- $399 per seat/month


Usability:


  • Easy to use


3. Buffer


Buffer enhances the organic development of your audience. We are a values-driven business that offers aspirational individuals and groups inexpensive, user-friendly marketing solutions. Buffer can assist you in crafting engaging content on every platform. For your benefit, Buffer will distribute your material on the appropriate channels and include recommended hashtags. To save you time, Buffer will publish everything for you. It also uses automated reports to highlight your work. Buffer's approval channels and authorization levels allow your team to collaborate freely without having to worry about micromanagement.


In November 2010, Buffer was born out of a Startup Sprint initiative to address a need for our CEO and founder, Joel Gascoigne, to stagger the timing of his tweets. In the first few months, the concept attracted hundreds of users, and it gradually expanded to include social networks, move beyond simple social media sharing, and incorporate analytics, engagement, and even the creation of microsites.


Key Features:


  • Content planning and scheduling
  • Content optimization
  • Workflow management
  • Ability to pause social media schedule and publishing


Pros:


  • Build an engaged audience
  • Click-worthy content
  • AI-assistant


Cons:


  • Could be agreeing with Facebook's algorithm


Pricing:


  • Free
  • Essentials- $6/ monthly for 1 channel
  • Team- $12/ monthly for 1 channel
  • Agency- $120/ monthly for 10 channels


Usability:


  • User-friendly


4. SocialBee


Discover cost-effective options with SocialBee that include all the functionality you require to complete your social media tasks. Take advantage of top-notch support, connections to your preferred tools, and a platform that adapts to your evolving requirements and input. They have everything you need, whether you want to use Canva for design, GIPHY and Unsplash for image searching, or Zapier for task automation. Trusted tools like Bitly URL shorteners, Pocket content curators, and others are integrated with SocialBee. Our plans are tailored to your goals and budget, whether you're operating an agency, growing a small business, or going it alone.


Key Features:


  • Role-based user permissions & privileges
  • Mobile access
  • AI Copilot


Pros:


  • Hashtag organizer
  • All major social platforms are available
  • Powerful features


Cons:


  • The UI/UX can be further improved
  • Slow Loading Speed


Pricing:


  • Bootstrap- $ 24 per month, billed annually
  • Accelerate- $40per month, billed annually
  • Pro- $82 per month, billed annually


Usability:


  • Little complicated


5. Brandwatch


By using Brandwatch, agencies and brands can make better decisions and implement data- driven social strategies at every customer touchpoint, enabling them to adapt and prosper in today's rapidly evolving digital landscape. At Brandwatch, they're dedicated to fostering an environment that values inclusion and diversity in all facets of their business. They hold themselves responsible for attending to the various demands of their team and making certain that they work to improve both their internal culture and the larger ecosystem.


Key Features:


  • Flexible dashboards with over 25 different components
  • 30+ fully supported languages
  • Customizable charting and analysis


Pros:


  • Responsive Customer Support
  • Included influencer management


Cons:


  • Linkedin Functionality
  • Automation


Pricing:


  • Enterprise Planning


Usability:


  • Easy to use


6. Talkwalker


Talkwalker is an analytics, monitoring, and search tool for social media. It provides information on owned and earned media performance, as well as insights on each particular search phrase. Talkwalker helps you discover what your customers desire by listening to the millions of visible conversations that take place every minute across social and digital channels.


Making consumer-focused decisions easier for you to make virtually immediately. They can assist you in embracing smarter innovation, protecting your brand, and boosting revenue by centring decision-making around the needs of your customers.


Key Features:


  • Flexible dashboards
  • APIs
  • Twitter Certified Product
  • Backdata up to year


Pros:


  • Brand Management
  • Trend Analysis
  • Market Research


Cons:


  • Buggy Tagging feature


Pricing:


  • The essential social listening and media monitoring starter Kit
  • Go beyond social listening with a robust social benchmarking Kit
  • Enterprise-grade consumer intelligence for strategic initiatives Kit
  • Premium Kit


Usability:


  • Easy to use


7. Later Social


Later was built on Later, an influencer marketing platform (now Later InfluenceTM) and social media management platform (now Later SocialTM). Use Later SocialTM to crush your social goals more quickly. With Link in Bio, you can automate regular social media duties and convert followers into clients all within one app. The capacity of Later to function as a media repository is one of its distinctive features. The mobile app makes it simple for users to produce and schedule interesting content because it provides instant access to photographs and videos. For anyone whose social media approach primarily relies on visual content, this function is especially beneficial.


Key Features:


  • Campaign success analytics
  • Content planning and scheduling
  • Workflow management


Pros:


  • Options to customize for each platform are helpful
  • Multiple social channels in one place.
  • Social Media Analytics


Cons:


  • No Preview options for posts


Pricing:


  • The essential social listening and media monitoring starter Kit
  • Go beyond social listening with a robust social benchmarking Kit
  • Enterprise-grade consumer intelligence for strategic initiatives Kit
  • Premium Kit


Usability:


  • Easy to use


8. CoSchedule


The One-Stop AI Marketing Calendar for Social, Content, and More. You may now finally arrange everything in one location with CoSchedule Calendars. For companies looking to improve stakeholder collaboration and expedite product marketing, CoSchedule has emerged as an essential tool. The platform's capacity to record project workflows and speed up the onboarding of new employees by using task templates has been highly acclaimed by users. The program is essential for social media activity management as well, enabling users to plan and share material on client and internal accounts.


Key Features:


  • Marketing Suite with tools designed to help users
  • AI-Powered Marketing Intelligence Assistant
  • Work Organizer
  • Asset Organizer


Pros:


  • Options to customize for each platform are helpful
  • Effortless Content Creation and Scheduling
  • Useful Social Media Scheduling Feature


Cons:


  • Sluggish Performance


Pricing:


  • Free Calendar
  • Social Calendar- USD 19 Per User/Month
  • Agency Calendar- USD 39 Per User/Month
  • Content Calendar- Call
  • Marketing Suite- Call


Usability:


  • Overwhelming for new users


9. Loomly


Loomly assists companies and people who are having trouble managing their social media accounts. Users can now manage numerous social media profiles for different clients with ease, saving time and streamlining their workflow. By offering post ideas and suggestions, the software streamlines the process of creating content, saving users time and aiding in time management. Increase revenue, attract more customers, and expand your fan base using these strategies.


Loomly assists you in streamlining your workflow to produce results, regardless of your social media objectives.


Key Features:


  • Post-planning and Scheduling
  • Content Calendar and Library
  • Post Optimization


Pros:


  • Easy to add team members
  • Schedule and plan content for more accounts


Cons:


  • Limited customization and analytics


Pricing:


  • Base- $32/mo
  • Standard-$60/mo
  • Advanced-$131/mo
  • Premium-$277/mo


Usability:


  • Easy to use


10. Socialbakers


With its Unified Social Media Marketing Platform, Socialbakers helps businesses grow through better cross-channel customer service, audience analysis, content creation, and engagement analysis. Socialbakers' origins date back to 2009 when it was known as Candytech, a social media marketing business. As Facebook gained popularity among the general public (i.e., those outside of college), brands started to see the need to create a presence on the network. In no time at all, social media agencies established a potential cottage sector assisting huge, staid companies in navigating this new digital marketing landscape.


Key Features:


  • AI finds influencers
  • Different plans for customers


Pros:


  • AI-powered “Persona Mapping” identifies target audience for your brand
  • The comparison tool shows which influencers provide the most value


Cons:


  • No TikTok support


Pricing:


  • Essential- $240/mo
  • Smart, priced on request
  • Scale, priced on request
  • Integrated 360, priced on request


Usability:


  • Easy to use


11. Trendspotter


Forecasting Emerging Patterns, Viral Media, and Crucial Influencers for Any Subject. Using the social media network. TrendSpottr is a real-time social media prediction tool that identifies popular content, developing trends and influential users. The company claims that it provides information to journalists, crisis managers, PR specialists, advertising professionals, and marketing professionals. Businesses may be able to remain ahead of the curve, improve their strategies, and raise the awareness of their brands by utilizing TrendSpottr's capabilities.


Key Features:


  • Content Discovery and Curation
  • Crisis Management
  • Market Research


Pros:


  • Optimize media planning
  • Support B2B content marketing


Cons:


  • Nothing as such


Pricing:


  • Unavailable


Usability:


  • Easy to use


12. Social Mention


A free application called Social Mention functions similarly to Google search but for social media. It offers fundamental search and notifications for a wide range of social media platforms. Users have been using Social Mention for tracking campaigns, tags, and mentions on social media for a long time. It offers a practical and thorough way to keep an eye on online discussions regarding companies and other relevant issues. Users may quickly stay informed about the effects of their campaigns and brand reputation on social media using Social Mention's real-time data analytics.


Key Features:


  • Users to track social media mentions
  • Stay up-to-date with real-time data analytics


Pros:


  • Consolidates information
  • Comprehensive monitoring capabilities
  • Predict future performance


Cons:


  • Limited facility under the free dashboard


Pricing:


  • Unavailable


Usability:


  • Easy to use


Wrapping-up


The future of social media management now lies with the integration of AI-powered tools. By using these 12 best AI tools for social media management in 2024, businesses as well as individuals can streamline their workflow, making it a time-saving process. This process would bring them success in the social media industry.


0 Comments
Please login to post your comment..

Subscribe

Social

Featured ReviewsGet Featured