Search engine optimization (SEO) is such a successful and popular marketing strategy because it is all-encompassing. That is, you can implement SEO across an array of different marketing platforms, and if done right, expect converting results.
But make no mistake; SEO requires a lot of time, effort, and most importantly, knowing what works for your audience. For instance, if most of your customers are found on social media, then it would make sense to invest more in social media SEO than in
