For the vast majority of apps, user acquisition is considered to be just a small aspect of the entire app marketing. For app marketing, the more important thing is maintaining user retention and user engagement.
The problem faced in the world of mobile app development is keeping up with the pace. That said, business owners and mobile app developers must keep up with the latest trends by making significant changes.
In recent days, there is an evident shift in the way people work. We’ve gone from a paper-centric world to a digital-age environment where going digital is not just an option but a necessity for most of us.