Email marketing is a strong way of communication between a company and its consumers. It works as a means for the company to convey their offers, information, product details and news to their audience.
Do you know the average ROI is $42 for every $1 you spend on email marketing? Therefore, it wouldn't be wrong to say that email marketing if leveraged the right way can serve as a great tool for channeling.
If you ever thought that emails are the things of the past, please have a look at the below infographic. Email is the most effective digital marketing channel to connect with your customers with 70% of people preferring to use that media.