It can be tricky to measure the success of an SEO program focused on B2B marketing. The buying cycle of a B2B can even take more than a year, which includes having multiple touchpoints. Also, there are many businesses out there that do not have the correct tools to measure their marketing efforts. No matter at which stage the business is in, reaching the perfect marketing stage and improving ROI when it comes to B2B marketing is not something that can be grasped easily.
To arrive at a certain