A strong marketing approach can strengthen a brand’s image, grow brand awareness, and drive up sales for your organization. A company of any size can utilize the power of marketing to increase the scope and reach of its brand. With so much information available, it's hard to find a good place to start improving your marketing efforts, but here we have provided valuable insight from notable experts in the industry to get you on the right track.
“A great marketing tactic that every business needs to adopt and use in the new year of 2023 should be using A.I. analytical tools and software! A.I.-powered analytical software has made great leaps in the past decade and is extremely helpful for any type of business to make objective, data-driven decisions and even improves how companies can acquire business leads! Some fantastic marketing ideas when using A.I. analytical tools can be using marketing automation to automate repetitive tasks and free up time, segmenting your email lists, using A.I. data tools to create optimized customer profiles to improve targeted content and ads, and analyzing your past marketing campaigns to see which ideas and tactics are successful, and which would be best to not use for future campaigns.”
-Chris Hunter, Director of Customer Relations at Service Titan
“The trend in marketing that is most apparent right now is how much of it has been moved online. Internet marketing has become a significant concern for businesses as it is now the primary way to introduce products, services, and organizations to the public. Understanding the rule of internet marketing is one of the most important things you need to do to succeed on the internet. The rule of internet marketing is that whatever you need to do to get people to your website is exactly what you need to do to get them to pay you money. The key to transitioning from online traffic to online payment lies in your ability to capture people's email addresses. The most cost-effective way of doing this is to give away a product for free in exchange for their email address. Once you have their email address, you can market to them using a much cheaper form of marketing - email. If your product and email marketing are good enough, you will find that people are willing to pay directly for the product without placing an order form on your site.”
-Clayton Howard, Director of Analytics at Net Pay Advance
Marketing Funnels are a proven tactic to increase your business’s conversions. Marketing funnels work best by automating the customer journey and helping provide a consistent customer experience by breaking down the process into stages or touchpoints. Each touchpoint triggers a different response based on the customer’s action. For example, suppose a customer reaches the checkout screen after opening an email and clicking the link. In that case, your email marketing software may send them a follow-up email the next day reminding them of the items they left items in their cart. Marketing funnels are one of the best ways to create a more personalized experience for each customer while using ai and automation.
-Todd Jensen, Head of Marketing Nursa
With digital marketing, businesses can leverage the power of modern technology to spread their brand message and boost sales. Companies that invest in a well-thought-out strategy see impressive returns with increased visibility, reach and engagement from potential customers across all channels – social media, search engines or email campaigns. Digital marketing offers an unprecedented opportunity for companies to target audiences on personal levels through powerful segmentation techniques thus amplifying ROI.-
Jasen Edwards, chair of the Agent Editor Board at Agent Advice.
“Facebook, Twitter, TikTok, Instagram, etc. No matter how much of a following you have, if you aren’t promoting your product across your social media channels then you are missing out on potential customers. Every company has to start somewhere and build up so utilize the tools in front of you from the start. Utilizing ad space on platforms such as Twitter or TikTok can greatly improve your sales and the ads on these platforms allow you to specifically target consumers who are more likely to be interested in your product. If you do not want to dive right into setting up advertisements across multiple social media platforms, it may be a good idea to start with Google ads. Google ads are a great place to start as it allows a lot of flexibility with budgets and a decent variety of ads to go along with that. Either way, setting up a good ad campaign on any social media platform is vital in improving your company's sales and growing your company.”
– Joe Acosta, Digital Marketing at BBQ Galore
“Search engine optimization, or SEO, is one of the biggest assets you can leverage to improve your marketing strategy. Improving your business’s SEO will help you increase your website traffic and awareness by optimizing your site’s keywords and search queries to allow you to rank higher on search engines. For example, you can build a content strategy around utilizing keywords by creating blog posts or adding other valuable and engaging resources to your website. You will also need to strategize how you can meet your audience where they are by researching the search intent for your business. If you can cater your titles and meta descriptions to match your audience’s search intent, you can expect to bring in more traffic. Overall, there is so much you can do with SEO that you can leverage and practice to reach your audience in meaningful ways.”
-Jonathan Krieger, VP of Sales at Fabuwood
Businesses of all sizes and industries can benefit immensely from lead generation. Nurturing leads through strategic tactics helps to convert prospects into actual customers, grow brand recognition, foster better relationships with existing clients - ultimately increasing revenue opportunities.
Eyal Elazar, Head of Product Marketing at Riskified.
“To enhance your marketing efforts, implement local techniques if your business has a physical location where customers can make purchases, such as a brick-and-mortar store. You should ensure you’ve optimized your online profiles, including social media and Google Business listings, by including updated information such as your address, phone number, and email. Additionally, utilize location tags in your posts to make it easier for potential customers to find your store and tag you in their own posts. You should also consider creating localized content that is relevant to your community. By building relationships with other businesses and members of your community, you can improve your brand's visibility and drive more traffic to your local store location."
- Bill Lyons, CEO at Griffin Funding
Finding the right approach for your business’s specific needs will be the most important way to upgrade your marketing efforts. Keep in mind some of these tips when you start to take a look at your current marketing strategies. Marketing, at any scale of business, should be a top priority to get your brand or name out there and effectively reach your target audience.