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Steps To Increase Your Website Domain Authority

Mar 05, 2021
Steps To Increase Your Website Domain Authority

Domain Authority (DA) is one of the most important factors Google uses to determine the search engine ranking of your website.

The one great importance of Domain Authority (DA) is that it indicates the authority of your website in google.

Domain authority is developed by Moz. It will measure by out of hundred and the higher your domain authority out of hundred means there are greater chances of ranking higher in search engine result pages (SERPS) and getting more organic traffic.

In this article we will cover the following topics:

  • How is the domain authority calculated?

  • Domain authority VS Page authority?

  • How to increase domain authority

How is the domain authority calculated?

There are several factors that affect to calculate of the domain authority score like are as follows:

  • The number of backlinks links pointing to your website.
  • The quality and relevancy of backlinks.
  • The quality and efficiency of your website’s content.
  • Social Media (the popularity of your domain on social networking sites).
  • Your website’s overall SEO performance.

There are many tools out there for checking the link authority. How do you know which tool is right for you?

But suggesting here the Moz open site explorer, type in your domain and look at the result.

Domain authority VS Page authority?

Before we discuss steps to increase your website domain authority it is important to know about the page authority.

Page authority is another metric developed by Moz like Domain authority. But the page authority measures the strength of a single page and domain authority measures the strength of entire domains or subdomains.

How to increase domain authority

Now I hope that it is clear for you what is domain authority and how it is calculated now let’s discuss how you can improve your domain authority.

Here are some steps you need to follow practically to increase your website Domain Authority Score.

1) Choose A Good Domain Name

If you are starting up a new business or just creating a new website must select the keyword reach and service-related domain name.

One more thing you can do is buy an old domain name so that you don’t have to make a domain age.

Also, make sure that your domain name is not going to expire anytime soon and renew it for at least three to five years.

2) Work for On-Page SEO Optimization

The first and foremost important step to improve your website domain authority is to work on your on-page SEO

As a renowned digital marketing company here suggesting some detailed steps to improve your website’s on-page SEO.

  • Optimized each and every page’s meta titles and descriptions.
  • Proper use of Headings (H1, H2, H3, etc.) tags within your content.
  • Use proper URL structure, try to include keywords in URL and SEO optimized permalinks.
  • Use SEO-optimized images, videos, and other media elements.
  • Using keywords naturally in your content and taking care of keywords density (no keyword stuffing).
  • Adding internal links to your content.
  • Write and format your content in such a way so as to have more chances of ranking in Google’s featured snippets.
  • The quality of the content is the biggest ranking factor of all for both on-page and off-page.
  • Make your website mobile-friendly because a mobile-friendly website is mandatory nowadays.
  • Improve your website page speed because it will not only improve your website domain authority but it will also make the user experience better and this translates to more sales, leads, and signups.

According to google’s guidelines, it is one of the most important factors to keep your content fresh and up to date.

3) Work on Your Off-Page SEO

When it comes to off-page activity and domain authority high-quality backlinks are king. Your link profile is the most important metric because a strong, clean profile will have a higher DA score than websites with a not-so-good link profile.

Link building is a huge topic and it is something that beginners find difficult to understand and execute. Because gaining good links from other related websites is tricky and one of the most challenging parts of SEO.

But here suggesting some things that you will keep in mind to develop high-quality backlinks.

  • Create great content: Take a good amount of time to research, read in-depth blogs, watch videos and then write your content. It will be doubled your efforts, guaranteed.
  • Promote your content: Great content alone isn’t enough. Give it a boost by promoting it to your email list and social media followings will also help you to get eyes on your work.
  • Implement a link-building strategy: You need to take a more proactive approach to enterprise link building.
  • Guest Blogging: Guest blogging is a great way to build backlinks but one thing you need to take care of getting a link from reputable sites.

4) Work on Your Technical SEO

Technical SEO is a time-consuming and critical task but once you implement your technical SEO correctly you don’t have to deal with it again. But this can have a huge impact on your Domain Authority and rankings.

The Technical SEO settings you need to do the following task:

  • Register your website with google analytics, google search console and Bing webmaster tools.
  • Create and optimize your XML sitemap and submit it to Google.
  • Check your robots.txt settings and use Fetch as Google to ensure that Google and other search engine spiders can crawl your website without problems or not.
  • Consider migrating your website to https
  • Add structured data (schema) information to help search engines understand the context of your content easily.
  • Make sure that you have a properly defined breadcrumb menu on all the website pages.

5) Reduce low-quality backlinks

Only link building may not lead you to increase the domain authority to boost your domain authority score you also need to eliminate low-quality backlinks. But the main question is which links are high-quality links and which ones are law-quality links.

A high-quality link is those links that come from a reputable and high-authority website. For example, a link from the New York Times would be considered high-quality because the publisher is famous and respected.

A law-quality link is those links that come from unknown, spammy websites.

There are many free tools available to check low-quality links which will help you identify backlinks that harm your domain authority score. Once you have the complete list you can manually remove them if possible or also disavow them through Google.

Wrapping Up:

So, increase domain authority seems a complicated and long-term process and many factors affect increase your website domain authority.

Adding this must check web design services if you also want to increase your website’s overall digital presence and website health.

Co-founder of The One Technologies

He is managing everything from discussing project ideas with clients to their release. Due to the hectic schedule, he could not get enough time to nurture and sharpen his writing skills but he is an avid writer.

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