The eCommerce market witnessed tremendous growth during the COVID-19 pandemic, with an increase in online sales. Many businesses shifted online due to diminished physical contact. E-commerce strategies help keep up with the market trends and get noticed by the right audience. Keep reading to learn more about E-commerce marketing strategies for 2022 and beyond.
Search Engine Optimization, or SEO, is the process of optimizing your website or online store to increase its online visibility. According to a study, 30% of all web traffic stems from online searches. Here are some advantages of SEO optimization:
Increasing the visibility of the eCommerce store helps boost leads and maximize profits. SEO experts identify and target industry-specific keywords and phrases and help brands incorporate them into our website through blogs, product descriptions, and web content. Using writing tricks and writing tips is another smart way to make your content rank higher.
Influencer marketing is collaborating with online influencers to market products and services. Influencers are a great asset since they already have an engaged audience which will help expand our customer base. Their audience trusts them, and when they market your products, the audience is more likely to buy them. So you will have more sales and start creating invoices.
Their appealing and creative content convinces people since it is an organic method of word-of-mouth marketing, like a referral program would produce. Here's how to implement influencer marketing:
Most of us use our mobile phones for online shopping. Over 40% of online transactions happen on mobile. Optimize your e-commerce store to suit the target audience's needs. Make sure your website is mobile-friendly by incorporating a responsive design that adapts to the audience's mobiles.
Here are a few ways to incorporate mobile optimization:
User-generated content is created by social media users who have purchased your products and shared their experiences, opinions, and decisions. This could include videos, images, ratings, reviews, etc. Billions of active users constantly upload content. For example, if they like to read about "How to calculate calorie deficit," you must create a guide with this title to grab their attention.
UGC is a very effective mode of e-commerce marketing since it is reliable, trustworthy, authentic, realistic, and organic. It is content driven and showcases the customers' real-life experiences. Here are some ways to feature user-generated content:
Unlike any other forms of advertising or marketing, UGC can humanize e-commerce campaigns and help connect better with the target audience. Potential customers will likely appreciate feedback from fellow customers and make an informed choice.
Live chat is typically a pop-up or a small window on your e-commerce site where customers can chat with businesses and get their questions answered. Simply put, it is the same as recreating an online version of the sales assistant experience in a brick-and-mortar store.
Investing in a chatbot and writing your own chatbot script could prove to be a more cost-effective choice for you.
It is a game changer for e-commerce websites since it supports the audience in real time. Here are some advantages of live chat:
Email marketing is key to connecting with customers and building lasting relationships. Here's how to get started with email marketing:
You might have seen ads on Facebook or other pages for sites we have recently visited. This is known as retargeting. Retargeting is a form of marketing where we target an audience based on their previous internet behavior. Did a potential customer window shop on your site and bounce? You can still recapture their attention. Here are some retargeting strategies:
Upselling is a technique brands use to convince customers to buy a more expensive, upgraded, or premium version of a purchased product. The purpose here is to make a larger sale. We all have come across fast food joints recommending upgrading our order (would you like to make it a combo?).
On the other hand, cross-selling focuses on making recommendations related to the original product. Where upsell is an upgrade, cross-sell is a whole different purchase. Use these techniques to upsell and cross-sell:
The bottom line is e-commerce marketing, when done creatively, strategically, and correctly, works wonders in increasing sales conversion rates. Make sure to keep up with the latest marketing trends, such as hashtag marketing, to get noticed by the right audience at the right time. Although with so many trends, designing the right eCommerce marketing campaign could prove difficult.