Using transactional emails is an easy way for brands to build relationships with customers. Unlike marketing emails, transactional emails aim to improve customer support, customer relationships and build trust in your company.
While email marketing and advertising have many advantages, transactional emails have benefits that cannot be achieved using traditional email marketing techniques alone.
This article will discuss what transactional emails are, how they are different from advertising emails, and the benefits of sending them.
What Are Transactional Emails?
Transactional electronic mail, also called a triggered electronic mail, is a personalized email sent to a person in response to a web-based action initiated by the recipient.
Transaction emails serve a practical function in online business, like confirming email subscriptions, delivery notifications, or updating clients about the progress of their order(s). For customers, transactional emails act as a type of customer support, anticipating any concerns or questions they may have about their online transactions.
Here are a few common examples of transactional emails:
How Do Transactional Emails Differ From Advertising and Marketing Emails?
It’s a common mistake to think that transactional emails are related to advertising and marketing emails. The following are the key differences between advertising/marketing emails and transactional emails:
The Benefits of Sending Transactional Emails
As you may be wondering, there are plenty of benefits that come with transactional emails. These include:
The most important aspect of transactional emails is to build loyalty by engaging with customers. After all, how much would you trust a company that didn’t send an invoice from your recent purchase? With over 2 billion people conducting their business entirely online, providing transactional emails is mandatory for running a modern business.
Types of Transactional Emails for E-Commerce
For just about any business, there are a variety of transactional emails to use. The most common types of transactional emails for e-commerce include:
Depending on your business model, each type of transactional email will play an important part in how your business interacts with customers.
Transactional Electronic Mail Best Practices
The objective of transactional emails is generally self-evident. However, there are several best practices you should follow to convey the right information to your customers.
The Importance of Using a VPN When Sending Transactional Emails
Before we conclude, there’s one aspect that you should consider with transactional emails: using a VPN.
The importance of having a VPN when sending emails via public networks cannot be overstated. With sophisticated cybercriminals looking for their next victim, having a VPN can protect your IP and outgoing traffic by encrypting your connection. This ensures that hackers can’t track your business transactions and transfers.
As you can see, transactional emails are an important part of doing business. Knowing the purpose of these emails, how they work, and the best times to send them gives you a competitive edge in navigating our modern business paradigm.