Given the short history of digital marketing and SEO, one can be sure of one clear truth. Change is inevitable. Much like the universe, digital marketing is always rife with changes and trends rippling across key practices such as SEO, SEM, and so on.
SEO, almost a flag bearer of digital marketing, has to deal with seismic changes caused by many miscellaneous factors. It is no surprise that most brands and companies value SEO specialists in their digital marketing teams very highly. After all, organic promotion is a dream for every marketer out there.
An SEO specialist is supposed to be able to anticipate new changes at the horizon and change the overall digital marketing plan and strategy accordingly. It is for this reason that many SEO institutes focus on training students on how to anticipate changes in the practice. This is common across the board, from an online training program to an SEO course in Delhi.
In this article, we will discuss a few SEO predictions for the year 2021.
Yes, content will again be king. The digital marketing world is still convinced that content is the best way to meet any range of marketing goals.
The one defining attribute of content search engines will continue valuing high is its length. Longer content is still much more desirable compared to shorter content. The reasoning behind this is quite straightforward. Search engines like valuing those websites high which can truly maximize the experience of a user and provide all relevant information. Long content in many ways guarantees that the write-up has great depth. Furthermore, longer content can also cover more keywords and thus be assured of being more SEO-friendly.
As far as SEO predictions go, this one is pretty safe to make.
Recent studies showed that the volume of traffic of users spend on videos has shattered all expected numbers.
Users prefer video content, that much is largely established. This also works well for marketers because an average viewer is known to grasp more in a 30-second video than a 3000-word article.
Video marketing’s role in SEO will be interesting to watch. For one, SEO executives will have to balance their focus between creating written content and making videos. Secondly, shifting to video would mean a whole new set of professionals becoming a part of the SEO setup – video creators and editors.
2021 could be the year we see video marketing breaking into the mainstream.
In conclusion, the article covers two primary SEO predictions which could come true in the year 2021. Digital marketers in the field should know about these two touted predictions and be wary of new trends that may shake the SEO landscape up.
About the Author - Kanika Soni is a digital marketer and content specialist with seven years of experience in consulting. She currently writes for DelhiCourses.in, one the best & affordable digital marketing institute in Delhi.