SEO is critical for every business that wants to gain exposure online. Paid ads will continue eating into your profit as time goes on. SEO offers a cost-effective approach that continues to produce results after you stop spending money.
It's even more appealing when marketers say that SEO has 20 times more traffic opportunities than PPC.
That's why staying on top of the latest SEO trends is essential to maintaining your search engine rankings. Below are five trends in 2022 that are worth knowing.
Google has used content to determine search engine rankings for a long time. However, that's changed over the past several years. Now that Google can better understand user experience, it now plays a factor in Google Rankings.
The Core Web Vitals update added user experience as a ranking factor. That means you'll need to speed up your website and improve the user experience for every visitor to improve your ranking chances.
People have talked about how AI will take over the world for a while now. In the past several years, that's started to happen.
With the introduction of the GPT-3 data set, SEO marketers can now use AI to generate content automatically. While the quality still isn't as good as regular writers if left on its own, AI writing can assist writers in breaking writer's block and finishing their tasks more quickly.
Every year the number of people using voice search grows. People getting smart devices no longer browse to Google on their smartphones or desktops to get answers to questions. They ask their smart device for the answer.
This trend led to the rise of voice search SEO. People ask questions differently out loud than they type in search engines. Because of that, you'll see more new keywords that reflect how people ask questions.
If you use Google regularly, you probably noticed your answer included at the top of the search results. That's a rich text snippet. It's Google's attempt to answer someone's question straight on the search engine.
This trend started small but now takes up much of the search results. Many SEO professionals now aim to get the rich text snippet spot as a result. Expect this trend to continue along with more options to take up real estate on the Google search results.
Online video has started to take over much of the online experience. People now spend a lot of their time watching online content instead of reading websites. That's why many search results now show videos in the search results.
You can use this to your advantage and create videos targeting the Google search results. You can take advantage of the Google and YouTube search engines by doing this.
While the basics of SEO haven't changed much over time, there have been new developments in Google and searcher behavior that are worth knowing about. That's why you need to pay attention to the latest SEO trends if you want to continue ranking for your current keywords any new ones in the future.
Do you want to learn more tips that will help you optimize your search engine optimization strategy? Read the latest posts on the blog for more SEO tips.