Any business that wants to boost sales should focus on two key areas. First, raising their brand awareness, making sure that as many people as possible are aware of what they have to offer. The second is to improve their conversion rates. The conversion rate is the percentage of people you can get to perform a certain action.
For example, the conversion rate for a salesperson might be how many people become customers out of the total number of people they talk to. If you can improve this conversion rate, you’ll get more value out of the money you’re spending to draw attention to your business.
Below, we’ll outline a few key strategies you can use to optimize your conversion rate and boost sales.
Work With an Outside Service
To start, you should think about whether this is something you want to do on your own or something you want someone else to do for you. Optimizing your conversion rate takes time and effort, and you likely have plenty of other duties already.
On top of that, you may not have much experience with the strategies involved in conversion optimization. By working with an outside source, you get an expert team that can handle this process for you.
One of the things you’ll want to look for in an outside service is how well they understand your audience. For example, NorthPeak’s conversion optimization services use technology and expertise to track and measure user behavior. You want a service like this that understands how your audience behaves as this will lead to the best conversion rate improvement.
Spend some time exploring different conversion optimization services and see which ones best suit your needs and your budget.
Highly Target Your Audience
If you decide to perform these tasks on your own, the first place to start is with how you target your audience.
To improve your conversion rate, you want to bring in people who are already likely to become customers. This means displaying your marketing messages to the audience that’s most receptive to them.
For example, if you’ve created a new mobile app for dating, you don’t want to waste your time targeting married couples.
There are plenty of ways to target your audience. One great way is through social media. Social media platforms like Facebook give you plenty of options to ensure your ads only go out to the targetted audience that you select.
Whether you run your ads on your own or work with a Facebook Ads agency, ensure that you’ve selected a highly specific group to target. It’s often better to have multiple campaigns for different specific audiences rather than one campaign that reaches everyone, including people who are not in your targeted demographics.
Focus on Cart Abandonment Causes
Next, you’ll want to learn what’s causing people to leave your pipeline. For eCommerce sites, this is known as cart abandonment, but the same principle can apply to other businesses.
With cart abandonment, you have customers adding items to their digital shopping cart but leaving without completing the purchase. So, you need to understand why is this happening? Maybe you don’t have their preferred payment option. Or perhaps you have too many steps in the checkout process and your customers become frustrated.
To improve your conversion rate it’s important to convert those people who are just a step away from buying something. Spend time investigating why they are leaving right before the end, then implement solutions to keep them around.
Run Split Tests
Finally, run some split tests on your website. Split tests are when you present a potential customer with a randomly selected version of one of your web pages. Each version of this page is slightly different in key areas, such as the placement of the “Buy” button or the description of a product. After enough customers visit each version of the page, you’ll have a better sense of which changes perform better.
Split testing is a great way to try out new things on your website and see which changes lead to a better conversion rate. Once you find something that works, stick with it, then try another change elsewhere until you get the conversion rate you want.
Start Improving Your Conversion Rate Today
The sooner you start improving your conversion rate, the sooner you’ll start seeing a rise in your sales numbers. Some of the processes you need to improve your conversion rate take time but the effort is well worth it in the end. Get started today and before long you’ll be generating the sales you were always capable of.