Are you using Twitter as a part of your overall social media marketing strategy?
Not yet? How can you not leverage one of the most powerful social media platforms to reach out to your target customer segment?
Wait a minute, in case you don’t have the numbers.
Did you know that Twitter is used by 192 million daily active users according to the fourth quarter figures issued by the social media giant in 2020?
Coming to businesses’ usage of Twitter for marketing, 58% of the world’s top brands are active on Twitter while 93% of people who follow small and medium businesses on Twitter consider buying from them in the future?
Whether you’ve just started out or operate a well-established business, the aforementioned incredible stats testify to the amazing outreach of Twitter.
When businesses are leveraging this platform to create brand awareness and market their products/services successfully, why should you be left behind?
Apart from the millions of followers across the globe, Twitter has proved to be a useful marketing tool for a large number of small and medium businesses worldwide. How? Read on to know more about it.
Whether you believe in implementing traditional ways of brand promotion and marketing or are a social-media-savvy entrepreneur, the fact is, Twitter can play a pivotal role in giving your business a new boost in terms of brand visibility and exposure.
Now, let’s move on to discuss some valuable Twitter marketing tips for small businesses in 2021. Remember, just because you’re on Twitter doesn’t guarantee marketing success. Rather, you should be active and engage with your followers consistently.
Your business’s Twitter profile is the first thing that people notice. Does it represent your brand in the best light? You might be nodding your head in approval when the fact could be exactly the opposite of what you might think!
Your Twitter profile has six components- your Twitter handle, username, bio, profile picture, header image, and a pinned tweet. All these components should sync with each other to present a clear picture of your business.
Here’s how you can make your Twitter profile more professional and arouse the interest of more people in your business.
Hashtag is a keyword phrase, spelled out without spaces, and has a pound sign (#) in front of it. Hashtags are a great way to increase the visibility of your content, brand name, and your followers. You can create trending hashtags to facilitate a conversation.
Now, how do you create trending hashtags to increase the visibility of your content outside your own followers? Check out these tips below.
You can add up to four photos as well as graphics to a Twitter post. Images can cast an impression on the followers’ minds quickly as compared to text. It is a great way to connect with followers. To make your job easier, Twitter offers a built-in GIF keyboard in which you can simply search for a keyword and use the most relevant clip to your tweet.
Besides using images and GIFs, conducting polls to interact with followers is easy to connect with your followers. Creating a poll is as simple as creating a tweet. Check out the steps below.
To make significant headway on Twitter, it's crucial to interact with the right people on Twitter. While engaging with both existing and potential customers will keep them satisfied, interacting with influencers whose specialization is relevant to your brand and industry is a great way to take your Twitter engagement a notch higher. Twitter lists are an easy way to do that.
Jason Myers, senior account executive at The Content Factory, says," Take advantage of the Twitter list function to create groups of journalists, potential customers, influencers, [and] industry-specific trade show attendees. You can filter out random follower tweets and focus your engagement on those followers who are more likely to assist you in achieving your social media marketing objectives."
Creating a Twitter content calendar helps you keep organized and consistent.
Posting on Twitter is akin to growing a tree; you need to plant it, water it regularly, and take good care of it. The same applies to your Twitter account as well. Not only do you have to craft engaging posts for followers, you also have to ensure that they’re posted when your audience is online.
It is found that tweets posted Friday, Saturday, and Sunday have higher CTRs than those posted during other weekdays. Your optimal posting times will depend on your specific audience, so analyze how your content performs at different times and days to figure out what works best for your business.
Twitter is, without a doubt, one of the top-ranked social media platforms for businesses of all types and sizes to increase brand awareness and generate new leads.
On Twitter, however, where the average lifespan of a tweet is only a few minutes and thousands of new tweets are generated every second, you can't post just about anything at any time.
Having a well-thought-out content marketing strategy for your business’s Twitter account is essential to ensure that you actively engage with your followers, thought leaders, and influencers who are relevant to your business.
Good luck!
