Sales & Marketing

Lead generation tactics are a key part of your marketing strategy, but it's not enough to just chase all the available leads without a good plan.

TikTok is currently one of the most popular apps around the world.

While email marketing and advertising have many advantages, transactional emails have benefits that cannot be achieved using traditional email marketing techniques alone.

There's no doubt that generating leads is essential for businesses of all sizes. After all, leads are the lifeblood of any company, and without them, growth and success would be impossible.

The lives of enterprises are growing increasingly tough as people's lifestyles change.

Email marketing is an essential part of any online business’s digital marketing plan. This post offers everything you need to know and provides step-by-step instructions for designing and sending newsletters.

Use this guide to learn how to improve your lead scoring process.

It’s no secret that the conversion rate is essential for any business – no matter the type. It is what aids in growing a business in reaching new heights.

Translating data into actionable insights can be a nightmare for most sales teams. Whether it’s insights from Google Analytics or figures and stats from your own CRM, data is everywhere.

You may not always realize it, but there's a salesperson ready to talk you into buying something as soon as you walk into their store.

Email marketing is the use of email messages to market a product, service or event. Email Marketing has been around since the late 1990s.

eCommerce conversion rates are adequate indicators of your online marketing strategy's success.

AMP emails have been a buzzword in the marketing circles, and over the years, it has interested a lot of companies in generating more revenue and customers.

A pandemic wasn't really something any marketer could have predicted. Yet here we are, with COVID-19 still shaping our realities, making the shift from traditional to digital and email marketing a necessity.

As a sales manager, you know the importance of documentation. It improves the quality of the work and ensures that there isn't any confusion over processes.

E-commerce remained a big force compared to other industries during the global Covid-19 pandemic.

Some marketing managers forget about social media leads. They often focus on leads they generate through their website or email marketing.

To create a successful video marketing strategy, you need to create many videos. This is easy to figure out.