Social media is the most effective means of marketing these days. With more than 3.7 billion active users worldwide, social media platforms provide businesses with an unrivaled audience reach.
No matter if you're a person who wants to make money online or a business owner who wants to build a brand identity. You can use social networks to gain followers, increase sales, and drive traffic to your own website. This is especially important for startups and entrepreneurs who want to build their brand identity.
That's why having a huge following on top social networks like Instagram has become so important. You can check Social Tradia to see how many influencers want to acquire existing Instagram accounts to be able to make more money.
Of course, not any platform can be influential, and therefore, you need to choose the best one for your niche so that you can target your audience correctly.
In this article, we have gathered a list of top social media platforms on which you can hopefully grow your business or become famous as an influencer.
Facebook
Facebook is king in the realm of social platforms. Owned by Mark Zuckerberg, it has over 2.7 billion active users making it unrivaled among other top networking sites/apps.
Facebook is the most popular platform among 12 and 34-year-old users in the world. Facebook has many exceptional advertising features that can help you gain trust among your niche audiences and grow your business.
It is a must-have platform for businesses of all types and sizes and is highly unlikely to be outranked by any other social networking site/app.
YouTube
YouTube is by far the best video platform in the world and is a must for those who have a video marketing strategy.
It has more than 2 billion monthly active users and gives you the chance to rank in search engines like Google if you pay attention to SEO tactics.
It's the best choice for educational videos because a great portion of search engine queries come from people who want to learn something.
If you're interested in earning extra money from your home, becoming a YouTuber is one great choice. You just need a camera and some good ideas to grab the attention of your audience.
Instagram
Instagram has been one of the fastest-growing social media apps in the recent decade and has been able to gain more than a whopping 1.2 billion monthly active users. It's also owned by Mark Zuckerberg, the founder and CEO of Facebook.
Along with common feed posts, it offers lots of other features like Stories, IGTV, and Reels, using which you can broadcast your business message.
The Instagram algorithm lets you find your niche audiences by putting your posts on their explorer page. You also have the chance to work with numerous niche influencers to promote your business and increase your followers.
It's also a great platform for students, writers, bloggers, and even women who want to work from home remotely to earn extra money. They can work as social media managers, caption writers, graphic designers, and even Instagram influencers.
WeChat
With more than 1.2 billion monthly active users, WeChat ranks number 4on our list of top social networking sites/apps.
It also has a large number of diverse features that let users do everything they want from a social media app.
Sending private text messages, making video calls, processing online payments, and, more importantly, playing video games.
This is a Chinese multi-purpose app, but it has gained fame in the world, especially among American users. The last stats show that more than 20% of American mobile users aged between 18 and 24 use WeChat. So if you want to reach out to these users, it's a perfect choice.
TikTok
TikTok is another famous Chinese social media app. It has focused on short videos and has been able to grab the attention of Gen Z in the world.
It has one of the most downloaded apps in recent years and is one of the most popular social platforms in America.
Entertaining and fun videos on this platform have gained millions of views, and therefore, it is a perfect social media app for video marketing.
It has been so successful that other platforms like Instagram are trying to copy its features. For example, Instagram Reels, which has recently been launched, is really similar to TikTok.
Telegram
Telegram is one of the most secure online messaging and apps in the world. It provides you with many features like direct messaging, creating groups and channels and has gained the attention of 500 million users in the world.
It has been blocked by some governments as it has refused to share its user's information. That's exactly why its popularity is increasing day by day.
It’s trusted by many businesses and it best for advertisement and building brand awareness. You just have to try to join niche communities and engage with them to make them recognize your brand.
Pinterest
Pinterest is an exceptional social media platform in many ways. First and foremost is that 70% of Pinterest's users are women, and that makes it suitable for businesses with female-related products/services.
Food, clothes, shoes, wedding items, engagement rings, jewelry, and any other things can be easily promoted on the platform. If you want to target women as your audience, that is a must for you.
Conclusion
Social media marketing is a cost-effective way to promote your products and services. Before starting to post on a platform, you need to know its features and figure out if it's suitable for your business. We tried to introduce top social networks with their characteristics. Now, you have to choose the best one for your brand. Of course, you can have several accounts on different sites but try to use social media tools to be able to manage them properly.
