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The New Economy: How Video Collaboration Tools are Changing the Game

Apr 17, 2023
The New Economy: How Video Collaboration Tools are Changing the Game

With the advent of modern technology and shifting workplace expectations, it’s no longer necessary to gather everyone in the office to carry out meetings, plan tasks, or even do business. Companies can now use video conferencing tools that allow teams to stay connected, collaborate on projects, and exchange ideas even when working remotely.

But video collaboration tools come with many business benefits too. From boosted employee productivity to increasing sales, let's discuss five big benefits that video collaboration tools can bring to businesses like yours.

What Are Video Collaboration Tools?

Video collaboration tools are the modern technologies and platforms that allow you to stream and receive video media across the Internet. Video collaboration tools include videoconferencing, streaming, and webcam software, although the list doesn’t stop here. Some of the most popular video collaboration tools are:

  • Zoom, which is prized for its videoconferencing potential and because of the video and audio quality it facilitates
  • Microsoft Teams, which is a fantastic collaboration tool for projects thanks to features like file sharing and chat functionality
  • Google Meet, which has a simplified interface yet still allows up to 250 participants in a single meeting

But whether your brand uses these video collaboration tools or others, one thing is clear: they’re the way of the future. Video collaboration tools enable companies to hold meetings from afar, bringing everyone into the fold, even if most employees work from home offices. They also allow organizations to contact their customers or clients using video calls rather than impersonal emails.

Big Benefits of Video Collaboration Tools

The rise of video collaboration tools didn’t just occur because of the COVID-19 pandemic, although that certainly sped things up. In truth, there are many big benefits to using video collaboration tools, and we’ll discuss five of the most important ones below.

Improved Employee Retention

For starters, video collaboration tools have the potential to improve employee retention, especially if you use a hybrid workplace model and allow some employees to work from home.

Your business could see improved retention rates because video collaboration tools make more positive, unified working environments. They allow employees and managers to communicate openly and honestly with each other, which helps to build feelings of loyalty and engagement.

That’s all not to say that video collaboration tools are not the only effective ways of facilitating meetings. Text-based communication, like emails or chat sessions, can be very effective as well. As an example, Weave allows medical clinics to use direct text messaging tools to connect with patients from anywhere in the world.

No longer do patients need to make long, tiring journeys to visit physical offices and get the support and treatment they need – now they can handle a lot of meetings from afar, all while meeting with the same trusted advisors they've grown used to and receiving the same expert care as always.

Employee Flexibility

In keeping with the above, video collaboration tools allow employees to benefit from more schedule flexibility. Video conferencing tools are so advanced that many tasks can be completed entirely remotely. This opens up the opportunity for you to let employees work from home or even full-time.

Not only will this give workers more freedom over their daily lives, but it will also allow your business to save money since you won't need to spend as much on office space. Plus, greater employee flexibility often leads to better brand loyalty, so your most valuable workers will stick with your company through thick and thin rather than being swayed to a competitor by a bigger paycheck or other perks.

Boosted Productivity

Of course, video collaboration tools have further changed the game for lots of companies by boosting productivity, which is increasingly important in today’s competitive business environment.

Video collaboration tools can help boost employee productivity by:

  • Enabling quick and efficient communication between team members. As a result, tasks can be completed much more rapidly and accurately.

  • Letting employees get the information they need to accomplish tasks quickly with features like document sharing and editing, instant messaging, and more.

  • Reducing the need for time-consuming in-person meetings and lengthy emails. On top of that, eliminating such meetings will undoubtedly have a positive effect on office morale and workplace culture.

Higher Sales

Video collaboration tools may even lead to higher sales and increased revenue for your business. That’s because video collaboration is a major asset when you want to increase customer engagement. If customers can connect and communicate with salespeople online through video conferencing software, for example, they’ll be more likely to make purchases, even if they buy things over the Internet.

Your salespeople, in turn, can provide your target customers with everything they need and give them more personalized experiences. Customers who receive personalized experiences are more likely to have loyalty to your company and make repeat purchases in the future.

As you can see, all of these things feed into each other and lead to a better shopping experience for the customer and a better time for your workers, who feel that they are better able to deliver exactly what your customers need.

Better Customer Satisfaction

Lastly, video collaboration tools lead to better customer satisfaction. By leveraging videoconferencing and telecommunications technology, your brand can:

  • Build long-lasting, enduring relationships with target customers. Customers can see people behind the brand rather than communicating over text-based messages like emails. This helps to build trust and loyalty.

  • Answer questions and concerns for customers quickly and accurately. For example, a customer service agent can use video collaboration tools to directly answer a customer complaint rather than responding over a chat box or an impersonal email.

Other data points, such as marketing results and social media metrics, point to similar results across the board in many different industries. Customers are happier than ever with the ability to connect with professionals, specialists, and advisors over the Internet using video collaboration tools.

More than anything, video collaboration tools make brands more available to their chief customers, which makes them better choices than their competitors. For this reason, above all else, it may be a good idea to adopt video collaboration tools ASAP.

Why Are Video Communication and Collaboration So Successful?

It's simple: video communication and collaboration software increase human, person-to-person connections. Internet communication is a marvel in and of itself. But it's often impersonal, and people have difficulty feeling a connection or loyalty to brands that they only view online.

When potential customers interact with the people behind the screen, however, such as salespeople, customer service agents, and managers, they are more likely to see the business as the living, breathing thing it really is.

This goes for both customers and your teammates or employees. Video collaboration tools change the game by reintroducing the human element into business, even in our modern, Internet-reliant world.


Video collaboration tools aren’t going away anytime soon. It’s better to lean into this industry-wide trend and take advantage of video collaboration software for your enterprise, no matter what industry you work in. From improved employee retention to increased customer satisfaction and boosts in sales, these tools can help take your business to the next level.

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