The Zumvu Blog

With more and more brands trying to connect with audiences the business competition is also increasing in the social channels. Therefore, it’s vital for social media users to quickly figure the best engagement methods for the upcoming year.

If you are looking for a solid digital marketing strategy, here is why you should be concentrating on Instagram.

Content marketing tactics and workarounds that used to rule the world for you, may now have lost their mojo. The recipe of success for modern digital marketers is to keep evolving with this highly dynamic industry and trends.

Today, when search engine rankings have become utmost important for businesses, they also need to have a better clarity about the performance of their websites, satisfaction of their customers, and digital marketing presence of their competitors.

Some industry experts estimate that as many as 70% of marketers are dissatisfied with their marketing automation systems. A new study found that only 7% of those working with marketing automation systems were seeing a tangible return on their investment.

A business always needs to be efficient from an operational point of view in order to become competitive and successful on the long run.

For a sample of 18,000 e-commerce outlets, KISSMetrics reports that 30.5% of all traffic to these e-commerce stores came from organic searches performed on Google, Yahoo, Bing, etc.

It is the era of technology and internet advancement and you might take these things easily and effectively. One of the best resolutions to make this year is to take your search engine optimisation (SEO) to the next level.

When it comes to growing a blog, it is the search engine giant Google that apparently plays the key role, right? Wrong! The survival of your blog in this World Wide Web is not only depended on Google.

Gone are the days when blogging was considered as a mere hobby. With the ever-increasing competition in the business world, it has now become one of the key sources of revenue generation.

Regardless of the total number of pages, nature and complexity of functionalities in a website, every live URL is at the risk of being hacked. You can't assume your site is less susceptible to wicked attempts.

Are we talking about social media advertising that is going to cost as little money as possible, or are we talking about lowering your budget’s social media marketing percentage?

So you are pretty happy to collect information from loads of visitors by embedding a Squarespace sales lead form in your website. Congratulations! You are doing really good.

Press Releases are more important than ever. A press release is just releasing your news online on the digital platform and making it viral amidst the potential viewers.

Nowadays, the blogosphere is heavily crowded with millions of blogs and it is more than just a challenge for bloggers to get their blogs out of obscurity.

Search engine optimization is more than using keywords to attract potential customers. Granted, keywords are an integral part of any properly executed SEO campaign.

Marketing is an important feature of businesses. None of the business can find success in their business venture without giving importance to promotion or marketing.

If we reverse the time and go back to the late 90’s, the only platform for marketing was through radio ad, print ad, pamphlets, television commercials and magazines.