Few people doubt that today if you want your business to prosper, you need to be on the internet. And, to be effective on the internet, you need to apply online marketing. And, within online marketing, SEO is essential. Today, we will talk about it.
SEO is the acronym for Search Engine Optimization. That is: Search Engine Optimization. And what is a search engine? Well, to summarize it a lot, the Google search engine (not only, but it serves to understand us).
So SEO consists of optimizing the pages of a website to appear in the first Google results when users make certain searches.
To achieve this, you have to carry out different corrections on the web and follow strategies that allow Google to see that your website is better than the competition's when it comes to responding to user needs.
This is a complicated job (among other things, because no one knows what factors Google uses to determine which result is better than another). That is why a whole specialization has emerged in this regard.
That is why, today, there are many search engine optimization agencies to help you reach the top positions in Google.
But, why is it so important to appear in the first Google search results?
Can you put this in perspective? Well, the answer is pretty obvious, but even so, let's say it: Thousands of Google searches are carried out every second. Millions of searches a day.
That is, millions of potential customers who are looking for answers to questions, or looking for products or looking for services, and you may be in a position to answer those questions or offer those products or services.
On the other hand, who appears in the first position of Google takes more than 40% of that search traffic, and another 50% is distributed between the second and third positions. That is, if you are not in the first position, you do not exist.
In addition, there is one last reason why it is essential to appear in the first positions of Google: Although the initial investment to reach that position can be high, and the results are not always seen in the short term, in the long term, it is an investment with a great return.
It is considered to be the online marketing strategy that has the highest ROI in the long term because, once you have managed to convince Google that you are the one who best responds to the user's needs, it is very difficult for someone else to take the money away from you. Market Stall.
Therefore, those businesses that look for the long term will do well to bet on SEO because it will allow them to outperform their competition and get a good amount of recurring income without paying to get it.
Now, after all of the above, it is normal that you wonder: How can I start applying SEO if I have no idea what it is? How can I make my business prosper because of it?
And the answer is. It depends!
There are many options. Today, studying SEO at a university or somewhere similar doesn't make much sense because what you learn there is expired knowledge (SEO changes every day).
Instead, most people in this world have learned from the knowledge that circulates on the web and through trial and error.
But, of course, this takes time and desire. And you may be managing your business and don't feel like getting into it. It is normal. It is best to go to an SEO agency specializing in search engine optimization for cases like yours.
In the first section, we have given you an example, but there are many more. And, since SEO is so important, many SEOs have decided not to dedicate themselves solely to their projects but to provide their services to third parties (and with very good results in most cases).
So, if you want to improve the online presence of your business (and, with it, earn much more than what you are earning right now), you have no excuse: You can apply SEO both yourself and through an agency.
As you can see, SEO is essential in any online marketing campaign, and online marketing is essential to have a good presence on the internet. SEO is essential for your business to thrive in the digital age!