Digital advertising is getting more expensive every year, and if you rely on Facebook’s ad platform to generate leads for your business, you can’t afford to sit idle.

Google and Facebook are two well-known platforms in the digital space.

Without it, you will never be able to correctly assess how your business is performing, and therefore you will not be able to make new plans for the coming year.

Want to create Facebook video ads that are click-worthy and engaging? Read this post to learn all you need to know to captivate your audience through ads.

Facebook still maintains its dominance in the social media hemisphere by modifying its features and ushering into a new decade.

You can’t talk about digital marketing without talking about Facebook. Yes, there are other social media platforms that operate like Facebook. However, Facebook sets itself apart from the rest of the market with several advantages.

Be it any kind of advertising campaign you are planning to engage in, utilizing the correct platform is essential. When paid media is concerned, the three big players of the current market include Google Ads, LinkedIn Ads and Facebook Ads

Facebook is continuously changing their algorithm to offer new features to the users. The latest of it is Facebook stories that are identical to Snapchat and Instagram stories.

If you have a business page on Facebook and you are yet to utilize the Messenger for marketing, you are certainly losing a large chunk of the market share.

‘Business Manager’ is one of the best free tools launched by Facebook for allowing companies to manage their Business Pages.