Social media has changed the way businesses operate. From creating an entirely different platform for new marketing efforts and changing how brands relate to their customers. We can all agree that social media is a very integral part of many businesses.
But, just as social media serves as an asset for your business, it could also become a liability if not handled properly. We have all seen certain brands put out content that harmed their image, and caused irreparable damages. This could happen to any business if they don't moderate their content. This is where a social media moderator comes in.
A social media moderator is someone hired by a company to review, screen, and filter all social media content related to their business. By doing this, a business can ensure that its content is:
In this article, we will cover some of the best social media content moderation strategies and how you can implement them in your overall social media marketing strategy.
Having solid strategies set in place for your social media content moderation is extremely necessary. These strategies will ensure that you implement your content moderation following established guidelines. Hence, eliminating room for error.
Here are some of the best social media content moderation strategies you can incorporate into your social media strategy.
Setting standard rules are essential because they ensure everyone on your content team knows what's allowed and what's not allowed. When creating your social media content policy, ensure it includes:
We all know that there are a plethora of ways brands get and create their content. We also know that a high engagement on social media could equal high reach. And if all things were equal, we could trust all content sources without questions and allow everyone to tag and comment on our page. That’s why the best writing companies make sure they use trusted sources.Therefore, as a brand, you can never be too careful.
So, set limitations on:
By doing this, you prevent trolls and fraudsters from taking advantage of your brand.
Creating a content strategy is essential to your content moderation. It helps you ensure that you are creating content that fits your overall brand/social media marketing goals. Your content moderation strategy should include:
Your brand messaging must be consistent throughout your social media channels, so a content moderation strategy will help.
While we expect your business to create content regularly, there are also a few other contents generating methods you could implore. Some type of social media contents include:
Consumers love reading user-generated content and top writing reviews. However, whatever way you get your content, you need to have a standard submission process.
The three most common submission processes you can use in your business are:
Ensure that you include all the information content submitters need to know. So, make available information on:
Finally, it is essential to monitor your social media content regularly. This helps ensure that you aren't missing out on anything that could harm your brand.
You can monitor your content manually, automatically, or a combination of the two. Tools like Mention.com help you track social media content related to your brand.
Any serious business knows content moderation is vital. It attracts the kind of customers you need and also helps keep existing customers. Other advantages include understanding your users, increasing traffic and protecting the image of your brand.