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The 2022 Guide to Marketing Automation Software - Top Tools For Success

Jun 03, 2022
The 2022 Guide to Marketing Automation Software - Top Tools For Success

Introduction:

That's where marketing automation comes in! Marketers spend most of their time connecting & engaging with prospects and managing customer information. Marketing automation has changed the way businesses operate, and you should consider using it.


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Marketing automation can cover a lot of tasks. These include prospecting for new leads, engaging with them to understand their preferences, and trying to turn them into paying customers. It can be a tough job to manage all these aspects of marketing. You need a streamlined process to help you get more done and increase your productivity. For example, marketing automation software can automate low-value tasks, giving you more time to put towards high-value leads. You can use marketing automation tools to make your prospecting process easier and faster. Create a prospecting template that emails the right people at the right time. Schedule a prospecting campaign to send out emails and follow-ups on certain days throughout the week.


Let's dive in!


1. HubSpot


HubSpot's automated emails can be a great way to naturally nurture leads by addressing their needs in a timely fashion. People addressed in this way tend to make faster decisions, often moving forward with the purchase. You can automate your marketing strategies on HubSpot using workflows, which are easy to build and can consist of various customer interactions ranging from simple follow-ups to complex multi-step processes.

You can automate several tasks with HubSpot. Examples include email marketing, lead conversions, lead data management, and follow-ups. You can also automate your social media marketing campaigns by scheduling posts in advance, tracking brand mentions and conversions, and giving you a closer look into your post engagement. Many reliable social media marketing companies work with clients to align social media marketing strategies with business goals and overall marketing strategy. They help identify the channels that best enable clients to reach their target markets.

2. SendPulse




Marketing automation is a process that has a lot of moving parts, but once you’ve done it right, you realize it is worth it.

SendPulse is a company that didn’t just become a marketing automation platform overnight, it gradually evolved into one. Starting out as a bulk email marketing service, SendPulse exploded in popularity, this led to adding more features to meet the expectations of new and existing users.  One of the latest updates on the platform would be the launch of an online course creator.  

At present, SendPulse helps marketers automate marketing processes like lead generation and nurturing through a variety of channels. These include:

  • Automated flows of email, and SMS marketing campaigns (order conformation, abandoned cart email etc.)

  • Chatbot builder (Facebook and Instagram chatbots, messenger chatbots for WhatsApp and Telegram) 

  • CRM tool (manage customer data, improve campaign personalization etc.)

  • Landing pages (custom landing pages and pages for social media bio links)

  • Email Verifier (email list cleaning, email deliverability improvement)  


3. Salesmate


Salesmate provides marketing for over 4000 brands worldwide. It saves you time and hassle by automating customer engagement through trigger-based software. Whenever a successful action is made, keep an eye on your inbox for pre-written, automatically generated messages. You can also segment your users based on historical data & actions and send customized follow-ups.

Moreover, you can set your account to send notifications and reminders at crucial moments. As a result, you can empower your customers at every step of the customer journey with Salesmate.


4. MailChimp


Most brands face one big issue with marketing automation: they send generalized messages and e-mails that every recipient will likely disregard. However, Mailchimp collects customer data and helps you develop more customized messages and emails to market to them. In addition, Mailchimp's email scheduler also collects and analyses your customer data to recommend the best time to contact them. This means you will no longer have to log in, time and again, to check when the right moment is!

If you want to set up a store and use eCommerce platforms, you can connect your Mailchimp account to the store. You'll then be able to initialize automated emails based on purchase activity. The social media marketing tools are similar to HubSpot. You can schedule posts, track engagement, and diversify your efforts.


5. Marketo


Marketo Engage by Adobe is a leading marketing automation tool with features like email marketing, lead nurturing, and scoring features. It’s a powerful tool for improving your marketing efforts while saving time.

Furthermore, Marketo has some robust features that allow for more powerful marketing. For example, you can use this to retarget prospects on their mobile device and personalize your digital content. Although the system is mainly designed for enterprise-level clients, small businesses can also implement this system with ease.


6. Pardot


Pardot by Salesforce is yet another robust B2B marketing automation tool. It enables the marketing and sales team to collaborate, engage buyers and close more deals. These relationships last longer than before.

Pardot has powerful features that include managing leads, email marketing, and reporting better outcomes for your business. It's good for larger enterprises and helps streamline marketing efforts.


7. ActiveCampaign


ActiveCampaign is a powerful marketing tool that can save you time & effort by automating your processes. It has simplified and advanced automation, integrations with other tools, & segmentation of your contacts. One of the best features of this system is that you can use it to quickly create marketing automation flows and customize them with 500+ pre-built automation, email templates, opt-in forms, etc.

ActiveCampaign can be an effective marketing automation software, but it does require some effort to figure out how to use it.


8. SharpSpring


SharpSpring has been around for quite some time and has become a popular marketing automation software. It provides sales and marketing automation that helps to boost conversions and deliver an excellent customer experience.

It has a full spectrum of solutions to automate all aspects of your marketing. Features include behavior-based email tactics, intelligent workflows, visitor tracking, CRM integration, and detailed reports that can help you create more scalable strategies. Essentially, it'll automate your whole marketing process so that you can achieve marketing goals.


 

9. Omnisend


With Omnisend as your ecommerce assistant, your automation workflows will be more robust and better organized. Use pre-built basic automation to stay on top of cart abandonment emails, welcome series email chains, and reservation confirmation emails.

Omnisend is an omnichannel marketing tool with features such as customer segmentation, email and SMS marketing, etc. They integrate with a lot of ecommerce platforms like Bigcommerce, Shopify, WooCommerce, and Magento.

In conclusion, this is a great marketing automation platform for anyone who runs email marketing campaigns.


10. Oracle Eloqua


Oracle Eloqua is a versatile marketing automation tool that is capable of managing cross-channel marketing campaigns efficiently, as well as nurturing leads. Oracle Eloqua is top marketing software with customer segmentation, efficient lead management, intuitive Advanced Intelligence, and Sales and Marketing alignment.

Oracle Eloqua is perfect for enterprises that need more from their marketing software than Google AdWords can offer, but still may not be insufficient for managing affiliate campaigns. This niche of Internet Marketing may still require affiliate software designed specifically to track and manage affiliates. Still, Oracle Eloqua has extensive features and tools to scale your revenue and build strong customer relationships easily. Inside this platform, you have near-limitless capabilities to help your company grow faster than ever before.



11. User.com


User.com is a powerful platform for converting leads into clients with engagement and streamlined conversion. Use this marketing automation platform to work faster and more brilliant for any size business.


User.com has features like email marketing, visitor tracking, live chat, and intelligent automation that are great for making your business more efficient. Along with analytics, User.com is an affordable option to make your business stronger and more productive!


12. Engati

Engati is the best AI chatbot platform that all your customer conversations over WhatsApp, Instagram, Facebook Messenger, Slack, MS Teams, & 10+ other messaging applications, bringing everything under one view.

They offer native integrations to Zendesk, Freshdesk, Shopify, Google Calendar, JSON API, and much more. They also provide hands-on 100+ templates crafted specially for usecases like marketing, sales, support, HR etc.

With trusted brands like Jack Daniels, PwC, LivSpace, UK Gov, Cipla, iMile, Larsen & Toubro, GSK, etc. they won the CODiE award for the year 2021 in the Best AI-driven technology solution category. 



Conclusion


Customer journey management is an integral part of any marketing strategy. That's why you should use tools such as marketing automation to help improve a user's experience.

Every marketing automation software will have different features, so it is crucial to list the most important requirements of your company and then find a marketing automation software with the features you need.

Our list of top automation software has something for every size company. We hope you find the solution that fits your budget and requirements and provides additional support to your company.


Andrej Fedek is the creator and the one-person owner of the InterCool Studio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Besides being a boss, he is a real team player with a great sense of equality.

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