While initially a fun platform to showcase your photographer side, Instagram allowed users to unleash all their creativity with videos soon after. And since its inception back in 2013, Instagram videos have evolved quite a bit.
Its dynamic features and multiple formats to experiment with make the platform a favorite for inventive creators out there. Through all kinds of content—whether entertainment, educational, culinary recipes, or anything that can be captured on video—they engage users of all backgrounds and tastes.
An Instagram video strategy can potentially open doors for you to leverage your value proposal and reach new users to converse with. But to attract a crowd that interacts and looks forward to your content, you must wow them with videos that drive their interest and foster trust.
To give you a sense of the items to watch for a video content strategy, we're going to tell you all about the five key elements of Instagram videos. We’ll show you many options and tips you can use to maximize your performance.
One of the key decisions you need to make on Instagram video is the format in which to upload your content. Each has unique specifications and strengths, but you can bring greater visibility to your message if used in combination.
Just as you have a range of formats to upload your content, there are different classes of videos that you can use to share your message. Some of the most welcome among users include:
By default, Instagram videos autoplay without sound, and users have to activate them manually. Therefore, it’s important to strive not only to make your piece look visually stunning during the first few seconds—it’s just as essential to make your message intelligible at first sight.
When editing your piece, try to add text to help the user better grasp what your video is about. There are a couple of ways you can do this, such as:
Similarly, when your stories depend on sound, you should indicate this to your followers. For this, a "Sound On" GIF can be useful and eye-catching for them to activate their audio.
To come across as a trustworthy brand, it’s vital to take care of your Instagram profile’s esthetics. Not only will an optimized profile give a good glimpse of your professionalism, but if it looks interesting, it will motivate users to explore your content.
In practice, that means paying attention to your bio, profile pic, and handle. But perhaps nothing is as important as creating attractive custom thumbnails for your videos.
A cool thumbnail will tell your followers that your video is worth watching. But to produce a design that cries "click me!" to users, you need to consider these elements:
By using Instagram for a while, you'll become familiar with the platform's features and your audience's behavior. Increasingly, you'll have a better idea about what kind of content generates the most impressions and what your followers like and engage with.
But with Instagram Analytics you have a reliable tool to track your progress and plan your video strategy forward. This function offers data on your profile’s overall performance over time, giving you accurate information of what’s worked for you in the past.
If you run an Instagram Business profile, some of the key metrics you’ll find are:
As you've seen, there is no shortcut to success with Instagram videos. At every turn, you must make crucial choices about every aspect of your strategy. So, don't be afraid to experiment and try new formulas: your experience and imagination are your best assets for creating a memorable presence on the platform!