Lead generation is the first step to starting a relationship with your ideal buyers.
In the world of marketing, even the slightest change can make a huge difference. Crazy, right!
That’s why, in this blog post, I’ll be providing some of the most effective lead generation strategies, that are guaranteed to get you more leads, even if you’re a small business.
“Lead generation is simply the process of starting up a relationship with ideal customers. Mostly lead generation starts by you providing the company with your email address.”
This lead generation strategy is pure common sense.
But what do I mean by ‘top’ pages? I mean the pages that get the most traffic.
It’s completely logical that adding forms to those pages that get the most traffic will increase leads exponentially.
But here’s the problem; what if you don’t have any top pages?
I’ll get to the solution later.
Here’s how Neil Patel does it.
Ubersuggest is a fancy tool that gets a lot of traffic. So he makes users sign up for it.
In return for the free version of his tool, our email address goes straight to his database for email marketing campaigns.
What do you do if you don’t have any top pages? You’re just a small business starting out, right?
Just offer free juicy content. Content that either raises curiosity in the minds of your prospects or is something extremely useful.
People love free. You can also offer free quality content that’s useful to them. This way, they’ll want to get the content, for free. In exchange, you get their email address.
If you’re like, “Why would I want to give away content for free?” Think again, because you’re just warming up you potential customers for the grand finale.
Make them sign up for content, or get them to take any action.
Email addresses are money in the marketing world. Once you get your hands on those, you’ll be able to mould the minds of potential customers through your email marketing campaigns.
Learn from the pros. Here’s how Drop Ship Lifestyle does it.
Notice the word ‘free.’ It catches the attention of prospects.
‘Free’ makes a great lead generation magnet.
The free content you include can be anything;
It’s no secret that attractiveness and catchiness is the basis of lead generation.
A catchiness of a CTA depends on two factors.
CTA Message:
To enhance the performance of a CTA message, the message should be attention grabbing.
This depends on imagination, but following are some CTAs that work well.
CTA Design
The design and visuals are also important. The CTA design also consists of the following elements:
Good copy is fundamental for lead generation. That’s why you’ll need good copy to go with your awesome lead magnet.
It’s a good idea to hire a profession copywriter.
But this post is also for small businesses that might not have the budget.
So here’s what a basic lead magnet should consist of.
For your lead generation website to work flawlessly, you have to build trust. Testimonials are a great way to do that.
Here’s how Jordan Roper, a freelance coach uses irresistible testimonials from her students.
Notice how the testimonials have big numbers. These big numbers make readers imagine themselves in their place and urge them to take action.
Here’s another strategy for lead generation. Promote your lead magnets through various channels. Here are some ways on how you can do it.
Pick out a certain piece of content and promote it as much as you can.
Here’s how your lead generation strategies get annoying.
Lead generation is not a rocket science if you do it the right way. There are a lot more strategies but these are the most effective. Lead generation is the backbone of any business, small or large. So you should always be trying to increase your leads with various tactics.
