Wouldn’t it be awesome to have a digital space where you never receive an irrelevant or vague email in your inbox? A digital space where every email you receive is tailored to your needs and interests?
Well, here’s the good news! That dreamy digital space is not a far-fetched dream anymore and we need to thank the power of artificial intelligence in email marketing for it!
Artificial intelligence is changing the game in email marketing. While it allows you to send perfectly curated emails to your subscribers, it also helps your emails resonate with potential customers and drive better results!
In this post, we will shed light on a few ways in which artificial intelligence is transforming email marketing and how it can help you too to take your campaigns to a whole new level.
We are as excited as you are, so without any further ado, let’s get started!
Personalization has undoubtedly been a buzzword in the email marketing landscape for years and with artificial intelligence in the picture, things go on to a whole new level.
AI helps you analyze customer data like purchase history, social media activities, browsing behavior, and much more. This information can then be included and leveraged to create personalized emails that are tailored to the individual subscriber and their likes and preferences. Doing so will result in higher open and click-through rates and gradually fetch more sales!
Have a look at how Netflix is sending recommendations to its user as per their preferences.
Simply put, predictive analysis is the utilization of data, statistics, algorithms, and machine learning to identify future outcomes as per historical data.
In the field of email marketing, predictive analytics can help in identifying how likely a recipient is to open the email sent by you. The details obtained from the analysis can also be used to determine the products and services that your subscribers are most likely to be interested in.
Artificial intelligence can be used to identify consumers who are likely to churn and unsubscribe. You can then look for means and ways to engage your customers to avoid this situation. One great way will be to run personalized retention campaigns.
A/B testing is the process of sending two different versions of a certain element in an email to a group of subscribers to identify the version which performs better and is capable of generating more leads.
With AI, you will be able to automate the process by leveraging machine learning algorithms to analyze the results. This helps you optimize your campaigns and enhance your overall return on investment (ROI).
Segmenting your email list is crucial as it allows you to divide your audience based on their preferences and behavior and target them with personalized content.
With the help of artificial intelligence, you can easily automate the segmentation process by analyzing customer data and creating lists based on several factors like geographic location, purchase history, and engagement levels. This not only saves your time but also ensures that the subscriber receives emails that are relevant and suit their preferences and needs.
Artificial intelligence can be used to check the email spam score before scheduling the email. Evaluating the spam score can help you determine if the email will be redirected to the spam section.
Various other techniques can be used for this process but one common method is to include machine learning algorithms to analyze the content of the email including the subject line, email body, and other files that may be attached to the email.
You read that right! Artificial intelligence can be used to create compelling subject lines that can lead to better open rates for your emails.
One way is to use natural language processing to analyze the content of the email. It generates a subject line that can lure your subscribers and is informative at the same time.
Take inspiration from how the eyewear brand Clear has curated a click-worthy subject line that is super compelling.
Sending the email at the correct time is of utmost importance. Hence, you must be aware of when to schedule the emails as per the subscriber’s location and preferred time. The time optimization feature in the AI tool helps analyze and predict the perfect time to send the email for better results.
Your reputation can leave a huge impact on your subscriber base as well as your email marketing campaign. Artificial intelligence will help you detect any issues that are likely to come up and help you work to rectify those issues on time to ensure a good reputation.
Additionally, AI can provide insights and recommendations based on data analysis, which can help you make informed decisions about your email marketing strategies. By using data-driven insights, you can successfully optimize your campaigns, improve your performance and build your reputation as a data-driven email marketer.
Email deliverability plays an essential role in determining the success of email marketing campaigns. AI assists in improving email deliverability by analyzing various factors and suggesting improvements.
For instance - If a subscriber's emails start getting marked as spam all of a sudden at a tremendous rate, artificial intelligence can investigate and look into the matter and suggest corrective actions.
Email marketing can help you grow your business by leaps and bounds. In fact, according to statistics, 81% of SMBs rely on emails as their primary customer acquisition channel!
Artificial intelligence and email marketing are indeed a match made in heaven! The power of AI in email marketing lies in its ability to collect data, analyze it, and provide relevant insights that can help in upscaling your email marketing campaigns.
Excited to include AI in your upcoming email campaigns? Go for it!
