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25 Trendy Facts Of TikTok That Helps Promote Your Brand

25 Trendy Facts Of TikTok That Helps Promote Your Brand


TikTok is a new generation of entertainment, and it has taken the world by storm. Currently, the platform has targeted the younger community to create and share videos of themselves. In the internet world, social media is unavoidable, even many people depend on them and get more success.

TikTok's popularity is growing day by day, and many users are trying to attract their audiences. TikTok enables users to create and share short videos for up to 15 to 60 seconds.

If you own a business, TikTok is the perfect platform to promote your brand to larger customers. But, you should understand the platform before promoting your brand to the app. Here are 25 trendy TikTok facts that will help you to enhance your business.

1. 1 Million Views Per Day

During its first year, TikTok has gained 1 million views per day on its content. In 2019, this count will gradually increase, so it is one of the most viral social media apps globally.

2. More Than 34% Of Users Post Content Each Day

TikTok has gained a higher engagement rate than Instagram, Facebook, and Snapchat. As of 2020, more than 34% of users actively post their content on TikTok each day. Compared to other social media platforms, TikTok is easier to gain followers and likes through engaging content.

3. TikTok was Established In 2017

Do you know when TikTok came out? TikTok was internationally launched in September 2017. As of January 2018, it was the most popular in Thailand and other marketers. Now the platform is available in 155+ countries in 75 languages.

4. 1.5 Billion Downloads

When it comes to the TikTok downloads, it is much better than other social networks like YouTube and Snapchat. Because the number of TikTok downloads exceeds 1.5 billion in both the Apple store and Google play store.  

5. 500 Million Monthly Active Users

TikTok is more popular than other platforms because the app has now gained 500 million active users per month. Reddit and Twitter have 333 million monthly active users, Snapchat has 294 million monthly active users. Therefore, TikTok is undoubtedly an amazing place to increase brand awareness and generate sales.

6. Users Spend 52 Minutes Per Day On The App

TikTok users visit the app multiple times a day as well as they share content each day on the platform. According to the data, TikTok users spend an average of 52 minutes per day using the app.

It can be considered more valuable if you are trying to gain more profit from TikTok and drive traffic to your website.

7. Creators Make Money With their Videos

TikTok provides several ways to increase business growth and make money on TikTok. People can also make money from TikTok by posting videos if you're a verified creator. Additionally, you can generate more views through TikTok ads.

8. In-app QR Code Scanner

TikTok QR code is a unique code that is assigned to each other when they first create their account. It will help users to find a particular TikTok account quickly and search their usernames on the app.

To find TikTok QR code,

  • Go to the TikTok profile page.
  • Click the privacy and settings option.
  • Under the account tab, you can find the QR code.

9. Log In to your TikTok account To Personal Computer

TikTok enables you to log into your account via desktop services. This feature also allows users to upload videos and view analytics on the desktop. It also allows creators to upload high-quality videos from their computers directly.

10. Upload Videos Directly From Phone Gallery

TikTok offers many features for users to upload their content and increase engagement rates. One of the best features is users can upload their images and videos directly from their smartphone gallery.

11. Users Can Also Make Slideshow Videos

TikTok has three different formats for making videos and attracting their followers. Here are the three unique layouts:

  • The first layout feature is 15 to 30 second short videos.
  • The second layout feature is that creators can make 1 minute long videos.
  • The third layout feature allows users to create slideshow videos between 2 to 13 images with different templates.

12. TikTok Video Likes Found On User's Profile Page

TikTok is unique from other social media platforms. For example, TikTok enables users to find the total number of video links on their profile page. It is one of the best features users can easily attract their audience and engage people to follow their profile.

When you upload high-quality videos on TikTok, you will get the chance to receive authentic likes from real TikTok users and become a trend on the platform. Additionally, a video with more likes determines how well content engages your audience on the app.

13. Many Dance Videos Goes Viral On The TikTok App

TikTok also gives importance to music and dance videos. Many viral videos are dance and lip-syncing videos, and it has also become trendy on the platform. Even more, many people use TV dialogues and famous music while creating their videos on TikTok.

14. TikTok Allows GIF Format Videos

GIF is a series of images and soundless videos, which helps increase your conversations with many images. TikTok now allows users to share their images and videos with friends in the form of GIFs.

15. TikTok Is Used By More Women Than Men

According to the statistics of 2020, 58.8% of TikTok active users are female, and the remaining 41.2% of users are male. Additionally, these female users are aged between 20 to 29 years old.

16. TikTok Discover Page Displays Trending Tags On The App

The discover page on the TikTok app helps users find all trending and popular hashtags that help show your content in front of a wider audience. This page gives more benefits for TikTok marketers, influencers, and content creators. It will also create an impression among their followers and build relationships.

17. 43% Of TikTok Videos Are Lip Syncing Videos

TikTok is one of the trendiest platforms in the social media world. Many users create lip-syncing videos to engage their audience and increase community. TikTok shows around 43% of TikTok videos are lip-syncing videos that are made by users.

18. 90% Users Use The TikTok App Multiple Times Per Day

As of 2019, 9 out of 10 people will open the app multiple times per day on the app. TikTok also stats that 90% of Tiktok users open the app each day and love to watch other users' videos rather than create their own videos.

19. TikTok Offers Wide Range Of Filters And Effects

TikTok offers several options for creators to edit videos by adding stickers, effects & filters, increasing or decreasing video speed, and more. Uses can also add text to their videos and create custom thumbnails to their videos.

20. For You & Following Page

Once you open the TikTok app, you can see the two different sections, such as the For You page and the Following page.

  1. For You Page - It is managed by TikTok's AI that displays videos to the user based on its previous activity.
  2. Following Page - It is the collection of the trendiest TikTok videos from their followers. So, they can easily find new videos when they upload on TikTok.

21. Highest Social Media Engagement Rate

According to the upfluence data, TikTok has a higher engagement rate than Instagram and YouTube. For instance, micro-influencers gained 17.96% engagement on TikTok, and mega influencers had 4.96% engagement on TikTok.

22. Most Valuable Startup Company

In 2020, TikTok will be one of the highest-ranking social apps in the world, and it's valued at more than 100 billion dollars in the private share market. In the western market, TikTok has boosted its value by over 33% in two years.

23. 41% Of TikTok Users Are Young Adults

TikTok was mainly designed to target teenagers and young adults. Over 40% of TikTok users are aged between 16 to 24 years old. If your target audiences are younger audiences, TikTok is the best place to get more success.

24. Top 50 TikTok User Have 500 Million Followers

On TikTok, the top 50 influencers almost have 500 million followers and quickly attract wider audiences.

Here are the first 3 most popular users on TikTok:

  • @lorengray grow 36.5 million followers
  • @babyariel has 3. million followers
  • @zachking has 29 million followers

25. Hashtag Challenges Are The Popular TikTok Ads Type

Hashtag challenges are the most popular TikTok advertising, and it has gained $150000 per day. It will encourage your audiences to create and recreate videos of themselves and upload them with specific hashtags.  

She is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at!

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