The online platforms are oozing with opportunities waiting for you to grab them. If you are creative and want to showcase it to gain money and popularity, Youtube is the best place for you. However, do not get over enthusiastic as this competitive space would require your dedication and some smart tactics.
Some important strategies:
- Find your niche
You require taking a sniper view of the audience while finding your niche. It is impossible to appease the audience from all demography. Also, you need selecting the genre of making videos so that your audience knows what to expect. Once your niche is selected, then you can attract viewers through your videos to earn money on Youtube.
- Use high definition camera
Youtubers attract their audience through video content and thus, the quality of the camera is very significant. A poor quality video that would neither be clearly visible or audible will get you nowhere. Fore mostly, you have to invest in the HD quality camera, and appoint professionals to edit your video seamlessly.
- Self merchandise
Print t-shirts, hoodies, coffee mugs, and other such cool merchandise with your channel’s logo. You can also think out of the box by adding popular quotes that you commonly say on your video. This is one of the best ways to advertise your channel as well as earn profit by selling the products.
- Host Q&A sessions
Engaging audience is quite important and therefore, interactive sessions are crucial. By hosting question and answer sessions with your audience, you will bring in subscribers. This popularity will fetch you money in the future. Use Supp.me for the purpose as it allows you to create quizzes that would get you feedback from numerous viewers.
- Monetize
Youtube will only send money your way if you allow ads on your video. You can enable monetization to get paid based on the viewership of the advertisements. However, you will only be eligible for monetizing your videos if your channel has a minimum of 1,000 subscribers and 4,000 hours of watch-time.
- Affiliation
Affiliate marketing is more of a product marketing where you review the product and attach its link on the comments section. This is one of the best ways of earning money on Youtube as you would be paid per sale of the product.
- Adsense account
Creating an Adsense account is the most common and efficient way to make money on Youtube. Once your application of Adsense is approved, Youtube will embed advertisements on your video. You would be earning from these ads based on the clicks and views. However, do not opt for Adsense immediately after you start uploading videos on Youtube. Create a loyal base of audience first, as the new viewers might not be interested in your video due to excessive ads.
- CPC
CPC (Cost per Click) states that advertiser pays money based on clicks. These are usually text ads that pop up in the lower part of the screen during the video or as a square banner on the right side of your channel. You will be paid based on the number of clicks on these ads.
- CPV
CPV (Cost per View) is when an advertiser pays money based on views. A view means that the viewer must watch the ad for at least 30 seconds or half of the ad; whichever comes first. No matter how many clicks the ad receives, it still wouldn’t charge the advertiser more because they’re not paying for the click, they’re paying for the view.
- Analytics
Youtube enables you to analyze your performance. Analytics help you to estimate earnings, video views, ad views, demographics, etc. Monitoring your activities and strategizing your plans would fetch you millions in the future.
Some Tools to use:
- Tube Buddy
Specifically made for Youtube, this app optimizes videos, ads annotations, cards, and updates performance, to impress the audience.
- Patreon
Setting up the infrastructure to create a high quality content on Youtube, requires investment. Patreon is the application through which your fans or followers would be able to donate some money in favour of your channel.
- Reddit
You know your niche, based on which you would create content for Youtube. But you also need to find the best group in the domain to ignite meaningful discussion that would attract more viewers. Reddit will help you find such groups depending on your niche and other requirements. '
- Keywordtool.io
Making money on Youtube would only be possible if viewers are able to see your video while they search the keywords. Therefore, it’s preliminary that the title of your video contains SEO friendly keywords. Keywordtool.io would assist you to increase the visibility of your video on Youtube by suggesting long tailed keywords or titles for your content.
- GoAnimate
You require doing something unique to attract viewers to your Youtube video. Being already a crowded sphere, adding animations would permit you to stand out. Use the paid packages of GoAnimate to add professional animations, voice-overs, and also change backgrounds and props in a simple way.
Take suggestions from success:
- PewDiePie
The Swedish Youtuber named Felix Arvid Ulf Kjellberg, better known as PewDiePie, has more than 39 million subscribers on his channel. The consistency of this man has paid off over the years. Never giving up, he went on making videos on the video games genre that get him millions of fans across the globe. From PewDiePie, learn the tip that consistency and investing immense time on Youtube videos is the key to success.
- AIB
These Indian stars have been gaining popularity since 2012 in the domain of comedy. Initially started by Tanmay Bhatt and Gursimran Khamba and later joined by Ashish Shakya, and Rohan Joshi, AIB has crossed 3 million subscribers already. The quirky, edgy, honest, and politically incorrect comedy of AIB has been its key to success.
- Ryan ToysReview
This kid has stormed his way into the world of Youtube and has been one of the most popular channels on the website. Ryan is the most famous kid that Youtube has ever witnessed. Ryan reviews toys on his channel, backed by his family, and now Walmart is creating a brand of exclusive toys by his name. The key success tip given by this kid is that to engage the audience by creating out of the box content.
- Smosh
It is a comedy channel on Youtube, created by Anthony Padilla and Ian Hecox. They are famous for their Pokemon theme song that they launched in 2005. Their various comedy video is constantly uploaded which kept Smosh amidst popular conversation continuously. One tip that is gained from their success story is that Youtubers need to invest in high quality cameras and hire professional editors to create high quality videos that would engage the audience.
- SANAM
Another highly popular Indian Youtube success story belongs to the Mumbai based pop band Sanam. Not receiving any formal music training, Sanam Puri, the college dropout has won hearts with his soft voice. With more than 2 million subscribers, this Youtube success advises you to follow your instincts.
Youtube is the platform on which you can pursue your dreams without any cost. What more? You can even earn immense money and take up the job full-time once you become popular. There is no tested formula to gain success on Youtube. Your talent and determination to achieve your dreams would take you miles and get you millions!
