Already considering social media to grow business? You’re not alone. Most marketers agree that social media marketing is essential for business growth.
According to Social Media Examiner, 86% of marketers say that social media has helped them increase exposure for their business. Further, 76% agree that social media helps them drive more traffic, while 64% indicate it is useful for generating leads.
These numbers show the immense potential that social media holds for your business. But with your competitors also using social media to grow business, you need a strategic approach to stand out in the crowded social scene.
This article shares five social media tips guaranteed to help you drive sustained business growth.
The social media explosion has led to the proliferation of networks that cater to different audiences and content formats.
While it’s tempting to be present on every platform, a more strategic approach would be to identify those that resonate with your audience and align with your business objectives.
For instance, if you want to reach a young, uptown audience through visual media, Instagram would be one of the best social media platforms for your business. Instagram’s focus on visual content allows you to engage your audience through visually-rich content formats such as Stories and Reels.
To increase your reach, you can even embed Instagram Reel on website to get more of your website visitors to explore your social media content.
Alternatively, LinkedIn would be your go-to platform if you're a B2B brand looking to connect with the key decision-makers in your target companies. Through thought leadership posts, you can establish yourself as an industry authority and convince your target users to try your products.
Is there a connection between social media and SEO?
Yes, there is.
Both channels are extremely critical for product discovery and combining these strategies can yield significant results for your online presence.
So what is Social SEO?
This is the practice of optimizing your social profiles and content to enhance your search performance.
Google consistently ranks social media profiles among the top search results, particularly for branded keywords. By optimizing your social profiles for SEO, you can dominate the search results for your branded keywords and drive more traffic to your assets.
To optimize your social media profile for SEO, ensure to do the following:
Collaborating with influencers can be a great way to use social media to grow business. Influencers have tight connections with their followers and you can leverage their influence to promote your products to the right audience.
What makes influencer marketing a particularly powerful strategy is its ability to add a high level of authenticity to your marketing messages.
Influencers have earned the trust of their followers over time and their endorsements are seen as personal recommendations. This can significantly improve consumer trust in your brand, leading to more sales.
The key to succeeding with influencer marketing is to work with influencers who are relevant to your industry. There’s no point pairing with a tech influencer to promote your salon business.
Not only are these influencers in different industries, but they also appeal to different demographics.
Maintaining an active presence is key to your success on social media. However, it takes a lot of time and dedication to constantly create quality content for your different social profiles.
But with a dedicated social media calendar, you can plan your content in advance to ensure your profiles contain fresh and engaging content all the time. A social media calendar can be particularly helpful when planning content around holidays and special occasions.
For instance, Valentine’s Day is just a few weeks away. By incorporating this occasion into your calendar, you can start designing posts to show how your products or services align with the spirit of Valentine’s Day.
To make all of this possible, you’ll need a robust social media management tool like those highlighted in this Attrock post. These tools will help you create a social media calendar, schedule posts in advance, and monitor your engagement metrics from a centralized platform.
Video stands out as one of the most effective channels to engage your audience. According to Wyzowl, 96% of marketers agree that video is an important part of their marketing strategy.
To succeed with video marketing, take advantage of its different forms to engage your audience. Short form videos are by the most popular with social media users so ensure to create several of them for your different social media profiles.
Other popular video types you should focus on include:
Incorporating different video formats into your social media strategy caters to diverse audience preferences and keeps your content fresh and dynamic.
Social media is a powerful platform for promoting your business. By providing you with a cost-effective avenue to connect with your target users, effective social media management can be the secret to your business success.
The tips highlighted represent the most effective ways to use social media to grow business. As you implement the strategies, remember that social media is constantly evolving. This calls for you to stay informed of the trends and adjust your social media strategy accordingly.
