In 2024, the landscape of search engine optimisation will be revolutionised by artificial intelligence. This guide explores the 11 best AI SEO software, showcasing tools that enhance website rankings and boost traffic. By leveraging these innovative solutions, businesses can stay ahead in the competitive digital arena.
SEMRUSH
Semrush Holdings, Inc., an American public company, operates a SaaS platform called Semrush. The platform, used for keyword research, competitive analysis, site audits, and backlink tracking, provides comprehensive online visibility insights. Semrush Inc., based in Boston and founded by Oleg Shchegolev and Dmitri Melnikov, released the platform. As of 2022, the company employs over 1,000 people and has offices in various cities globally, including Barcelona, Belgrade, and Berlin. It went public in March 2021 and is traded on the NYSE under the ticker symbol SEMR. Semrush continuously innovates its offerings, integrating advanced analytics and machine learning to help businesses improve their digital marketing strategies and achieve better search engine rankings.
Key Features
SEO Toolkit:
- Generate extensive keyword lists.
- Evaluate backlink profiles across domains.
- Conduct technical SEO assessments.
- Monitor daily SERP rankings.
Content Marketing Toolkit:
- Discover engaging topics for your audience.
- Receive practical advice for crafting SEO-friendly content.
- Monitor brand mentions and content engagement.
Market Research Toolkit:
- Analyse website traffic.
- Uncover competitor marketing tactics.
- Identify keyword and backlink opportunities.
Advertising Toolkit:
- Identify optimal keywords for each PPC campaign.
- Track competitor ad copies and landing pages.
- Optimise advertising budget allocation.
Social Media Toolkit:
- Plan and publish social media content.
- Evaluate post-performance metrics.
- Monitor and analyse competitor profiles.
- Oversee public brand image and reputation.
Pros
- Comprehensive toolkit for on-page, off-page, and technical SEO.
- Robust backlink analysis capabilities.
- Content writing tool offering SERP-driven suggestions.
- Conducts thorough website audits.
Cons
- Basic SEO and technical proficiency required.
- User interface may be daunting for novices.
- Lacks a built-in content writing tool found in some competitors.
Pricing
- Pro: $199.95 monthly
- Guru: $229.94 monthly
- Business: $499.95 monthly
SURFER SEO
Surfer SEO's suite of AI tools empowers users to research, create, audit, and optimise content for search engines rapidly. This results in improved search engine rankings and increased organic traffic. It is an all-in-one solution, from keyword research to content optimisation, ideal for agencies, content creators, and SEO professionals. Surfer SEO features a Content Editor, Keyword Research, Audit, AI Outline Generator, Surfer AI for content optimisation and the Keyword Surfer extension. Additionally, Surfer SEO offers competitive analysis, SERP analysis, and advanced analytics, making it a comprehensive tool for enhancing digital marketing strategies and achieving higher visibility in search results.
Key Features
- Content Editor: Receive instant feedback and analytics in a Google Docs-style editor.
- Keyword Research: Unearth low-competition keywords and relevant topic groups.
- Keyword Surfer: Free extension showcasing keyword volume and metrics in Google search results.
- Grow Flow: Input your website URL for tailored SEO enhancement suggestions.
Pros
- Discover LSI keywords, phrases, and related topics.
- Keyword research tool offers suggestions, popularity insights, and trend analysis.
- Content editor delivers real-time feedback and improvement recommendations.
Cons
- May be overwhelming and confusing for newcomers.
- Lacks a credit management feature.
- Cost-prohibitive for certain users, particularly with additional queries or features.
Pricing
- Basic: $49 monthly
- Pro: $99 monthly
- Business: $199 monthly
AHREFS
Ahrefs is a website that provides SEO tools and resources to increase search traffic. It helps users research competitors, find keywords and content ideas, monitor their niche, audit websites, and track SEO progress. Key features include Site Explorer for traffic and backlink analysis, Keywords Explorer for keyword ideas, Content Explorer for popular content discovery, Rank Tracker for monitoring rankings, and Site Audit for technical SEO issues. Pros include a powerful web crawler, keyword alerts, and extensive analytics, while cons include the lack of a free trial, complexity for beginners, and high cost. Additionally, Ahrefs offers in-depth tutorials and educational resources to help users maximise their SEO efforts, making it a valuable tool for businesses looking to enhance their online presence and achieve better search engine rankings.
Key Features
- Site Explorer: Delve into the organic search traffic and backlink profile of any website or URL.
- Keywords Explorer: Explore a plethora of keyword ideas for any topic or niche, complete with precise metrics and difficulty scores.
- Content Explorer: Find the most engaging content for any topic or keyword, leveraging social shares, organic traffic, and backlinks.
- Rank Tracker: Keep a close eye on your rankings over time and monitor your SEO performance using advanced metrics and reports.
- Site Audit: Conduct a thorough crawl of your website to uncover technical SEO issues and receive practical recommendations for resolution.
Pros
- Robust web crawler for analysing websites or URLs for SEO insights.
- Offers keyword alerts to inform users of new ranking possibilities and competitor actions.
- Provides comprehensive analytics for various website metrics.
- Boasts one of the largest keyword databases, encompassing over 19 billion keywords from 10 search engines across 242 countries.
Cons
- Lacks a free trial option.
- Too intricate for beginners or casual users seeking basic SEO functionalities.
- Considered very costly.
Pricing
- Lite: Starts at $99 monthly
- Standard: Starts at $199 monthly
- Advanced: Starts at $399 monthly
- Enterprise: Starts at $999 monthly
CHAT GPT
OpenAI launched ChatGPT, a chatbot and virtual assistant, in November 2022. It allows users to steer conversations to desired lengths and styles. ChatGPT influenced rapid AI investment, gaining over 100 million users by January 2023, and contributing to OpenAI's $86 billion valuation. It operates on a freemium model, offering additional features through subscriptions. ChatGPT's versatility spans various applications, from customer support to educational assistance, and it integrates seamlessly with multiple platforms. Its success has spurred advancements in natural language processing and AI technologies, positioning OpenAI as a leader in the AI industry.
Key Features
- Natural Language Understanding: Processes human language in context.
- Contextual Responses: Offers relevant responses based on conversation context.
- Wide Range of Topics: Discusses various topics from general knowledge to specialized domains.
- Interactive Dialogue: Engages in interactive conversations.
- Personalisation: Can be customized to individual preferences and needs.
- Multilingual Support: Supports multiple languages for global use.
Pros
- Versatile: Applicable in various fields, including customer service and education.
- Scalable: Can efficiently manage high volumes of requests.
- Efficient: Delivers prompt and precise responses.
- User-Friendly: Simple for developers and end-users.
- Constantly Improving: Regular updates enhance capabilities.
Cons
- Privacy Concerns: Demands careful handling of sensitive information.
- Dependency on the Internet: Relies on Internet connectivity to function.
- Complexity: Advanced features may have a learning curve for some users.
- Cost: Pricing can fluctuate based on usage and customization needs.
Pricing
- Basic Plan: Free with restricted features.
- Pro Plan: Paid subscription offering advanced features and customisation.
- Enterprise Plan: Tailored solutions for large-scale applications with dedicated support.
CONTENT CREATION
Content creation involves producing and sharing information or media for specific audiences, particularly in digital contexts. It encompasses activities such as maintaining websites, blogging, writing articles, creating photos and videos, managing social media, and editing and distributing digital media. According to Pew, it is the material people contribute online. Successful content creation requires understanding the target audience, utilising SEO strategies, and maintaining consistent quality and engagement. This process often involves collaboration among writers, designers, videographers, and social media managers to create compelling and relevant content that resonates with the intended audience and achieves specific goals.
Key Features
- Content Briefs: Develop thorough content briefs based on target search queries.
- Content Writing: Produce high-quality, AI-generated content effortlessly.
- Content Optimisation: Analyse content against top competitors and receive enhancement recommendations.
- Content Analytics: Identify content prospects and avoid keyword overlap.
- Real-time Collaboration: Collaborate with team members or clients instantly.
- Integration: Integrate seamlessly with multiple platforms and tools for streamlined workflow management.
Pros
- Efficiency: Accelerates content creation, saving time and resources.
- Quality: Produces high-quality, engaging content with AI assistance.
- SEO-Friendly: Optimises content for search engines, enhancing visibility.
- Analytics: Offers insights into content performance and optimisation opportunities.
- Collaboration: Facilitates team collaboration for improved content creation.
Cons
- Cost: Certain tools can be costly, particularly for advanced functionalities.
- Learning Curve: Involves a learning curve to understand and adapt to the tool's features.
- Dependency: Relying on AI may reduce the originality of content.
- Limitations: May not always cater to the specific requirements or nuances of certain topics or industries.
Pricing
- Free Plans: Basic features available at no cost.
- Subscription Plans: Monthly or annual subscriptions offering various features and support levels.
- Enterprise Solutions: Tailored plans for larger organisations with advanced requirements.
- Pay-Per-Use: Some tools offer a pay-as-you-go model for specific features or services.
DIIB
Diib, with over 500k members in 160 countries, helps users automate their SEO efforts for improved search engine ranking and traffic. It offers a comprehensive digital marketing business growth plan beyond SEO. Using the 'Answer Machine', Diib provides a quick analysis of your website, competitors' sites, and industry benchmarks, offering growth suggestions. Ideal for businesses, it features keywords and backlink tracking, competitor ranking, keyword and content idea generation, benchmarking, and website monitoring. Additionally, Diib offers personalised insights, progress tracking, and performance metrics, making it a valuable tool for businesses looking to enhance their online presence and achieve sustained growth.
Key Features
- Digital Business Growth Plan: Formulates a strategic plan to drive digital business growth.
- Keywords and Backlink Tracking: Monitors and tracks the performance of keywords and backlinks.
- Competitor Ranking and Tracking: Analyses and tracks competitor rankings and strategies.
- Keyword and Content Idea Generation: Generates innovative ideas for keywords and content.
- Benchmarking: Compares performance against competitors to identify strengths and areas for improvement.
- Website Monitoring: Monitors website speed, security changes, and ranking fluctuations to maintain optimal performance.
Pros
- Affordable Pricing: Offers a comprehensive Pro plan at an affordable price.
- Essential SEO Tools: Provides crucial tools for digital business growth and SEO.
- User-Friendly Interface: Features a user-friendly interface ideal for beginners and small businesses.
- Real-Time Tracking: Includes real-time tracking and monitoring capabilities.
Cons
- Limited Free Plan: Offers limited features in the free plan.
- Advanced Functionality: May lack the advanced functionalities needed by larger businesses or SEO experts.
- Benchmarking and Tracking: Some users may find the benchmarking and tracking features basic compared to more expensive tools.
Pricing
- Free: Basic features available at no cost.
- Pro: $7.99/month for advanced features.
FRASE
Frase, another AI-powered SEO tool, utilises AI for in-depth SEO research. Its smart writer tool creates search- optimized content, enriching it with facts from SERPs. Frase adopts a systematic approach to SEO content creation, starting with keyword and topic research, detailed competitor analysis, and providing SEO content briefs, detailed outlines, and optimised drafts. Ideal for businesses, it features SERP result analysis, an SEO keyword research tool, topic discovery, an outline builder, and AI writing capabilities. Additionally, Frase offers content scoring, real-time content optimisation, and insights to ensure content remains competitive, making it a powerful asset for enhancing digital marketing strategies and driving organic traffic.
Key Features
Content Brief
- Quickly curates well-researched content briefs.
- Utilizes top search query results for accuracy.
Content Writing
- Produces high-quality, high-converting copy with AI templates.
- Speeds up writing with autocomplete functions.
Content Optimisation
- Analyses your content against top search competitors.
- Recommends keywords, headers, and concepts to improve content.
Content Analytics
- Identifies new content opportunities.
- Uses Google Search Console data to prevent keyword cannibalisation.
Pros
- Efficient Research and Optimisation: Simplifies and speeds up the research, writing, and optimization of SEO content.
- AI Templates and Tools: Offers a range of AI templates and functions for content creation and rewriting.
- Content Analytics Dashboard: Provides a dashboard to identify new content opportunities.
Cons
- Limited Trial Option: Only offers a $1 trial for 5 days, with no free trial available.
- Autosave Issues: Autosave feature may be unreliable, necessitating manual saving.
Pricing
- Solo: $14.99 monthly ($12.99 monthly if paid annually)
- Basic: $44.99 monthly ($39.25 monthly if paid annually)
- Team: $114.99 monthly ($97.75 monthly if paid annually)
- Pro Add On: Additional $35 monthly for extra features
ALLI AI
Alli AI provides AI-driven SEO software to optimise, automate, deploy, and scale SEO with real-time cloud deployment and instant code changes. It streamlines tasks like meta tag creation, link descriptions, and image alt, reducing costs and the need for a large team. Features include Bulk On-Page Optimization, Live Editor, Real-time Deployment, and Self-Optimizer for Traffic ROI. Alli AI's intuitive interface and automation capabilities make it easy for businesses to implement SEO best practices and improve their search engine rankings efficiently. Additionally, its real-time deployment and self-optimizer features ensure that SEO strategies are continuously updated and optimised for maximum traffic and ROI.
Key Features
Bulk On-Page Optimisation
- Establish optimisation rules for the entire site.
- Apply code changes to specific pages with one click.
Live Editor
- Directly edit and optimize text, content, and code in your browser.
- Deploy updates instantly.
Real-time Deployment
- Overcome CMS and technical limitations.
- Implement code and content changes instantly on any page.
Traffic ROI Self-Optimiser
- Automatically create page titles across the site.
- Perform real-time A/B testing of focus keywords to enhance traffic profitability.
Pros
- User-Friendly Interface: Features a simple and intuitive interface.
- Real-Time Deployment: Deploys changes instantly on popular CMS or websites.
- Daily Task List: Generates a daily task list that prioritises impactful SEO actions.
- Optimisation Opportunities: Assists users in identifying optimisation opportunities.
Cons
- Costly Plans: Offers expensive pricing plans.
- Technical SEO Knowledge: Requires a certain level of technical SEO knowledge to implement suggestions.
- Compatibility Issues: May encounter compatibility issues with certain CMS or website frameworks.
Pricing
- Consultant: $249 monthly
- Agency: $499 monthly
- Enterprise: $999 monthly
JASPER
Jasper, a popular AI writing tool, offers various copywriting templates for content creation. It provides templates for marketing copy, sales emails, Facebook ads, video scripts, and more. Key features include a browser extension for writing commands and generating content online, social media content generation, high- converting ad writing, well-researched article creation, and effective email writing. Pros include faster content creation and flexibility, while cons include challenges with factual content, per-word charges, and lack of plagiarism detection. Jasper's templates and features make it a valuable tool for businesses and marketers looking to streamline their copywriting process and create compelling content across various platforms. However, users should be mindful of its limitations and consider additional tools for fact-checking and plagiarism detection when necessary.
Key Features
Browser Extension
- Utilise open-ended commands.
- Generate content directly where you work online.
Social Media
- Create monthly social media content quickly.
- Utilize AI templates and functions.
Advertising
- Write high-converting ads for Google Ads and Facebook Ads.
- Receive AI suggestions and best practices.
Articles
- Generate well-researched and engaging articles.
- Utilise AI outlines and briefs.
Emails
- Write effective emails for sales, marketing, newsletters, and more.
- Utilise AI formulas and templates.
Pros
- Efficient Content Creation: Facilitates faster and easier content creation using AI templates and functions.
- Powerful Command Feature: Utilises a powerful Command feature for writing open-ended commands and generating content anywhere online.
- Content Flexibility: Offers flexibility for creating various content types, including social media, advertising, articles, emails, websites, and art.
Cons
- Factual Accuracy: Occasionally faces challenges in producing factual content.
- Word-based Pricing: Charges users for every word generated by the AI, including irrelevant or junk content.
- Plagiarism Detection: Does not include a built-in plagiarism detection feature.
Pricing
- Creator: $39 (if billed annually)
- Teams: $99 (if billed annually)
- Business: Custom plan
SCALENUT
Scalenut is a one-stop solution for automating the entire content lifecycle, aimed at improving organic traffic. It offers a comprehensive platform for content planning, research, writing, optimisation, and publishing, all powered by artificial intelligence. Ideal for businesses, SEO strategists, and content writers, it features a one-click content planner, SERP-based topic clusters, competition analysis, content outline generator, AI SEO content writer, NLP key terms recommendations, auto content optimisation, real-time SEO scores, published content monitoring, and traffic analysis. Scalenut's advanced features and AI- driven approach make it a valuable tool for businesses looking to enhance their content marketing strategies and drive organic traffic. Its ability to streamline the content creation process and provide real-time optimisation suggestions can significantly improve the effectiveness of content marketing campaigns.
Key Features
- Content Strategy and Creation: Leverage content clusters to establish authority and explore customer-centric topics. Utilise AI for streamlined content creation in one platform.
- Template Variety: Access a diverse template library of over 40 AI templates for engaging and impactful content creation, even with the free plan.
- Cruise Mode: Simply input a keyword or headline, and ScaleNut will generate a comprehensive article with relevant facts, citations, images, and more.
- Integration Capability: Seamlessly integrate ScaleNut with popular apps such as Semrush and WordPress for enhanced functionality and workflow efficiency.
- Plagiarism Checker: Ensure content originality with ScaleNut's plagiarism checker, powered by Copyscape.
Pros
- User Experience: Offers a user-friendly interface for a smooth experience.
- Topic Clustering: Provides extensive capabilities for clustering topics.
- Free Plans: Generous free plans include access to most AI writing tools.
- Content Optimisation Support: Provides detailed instructions to help users create and optimise content for enhanced organic traffic and rankings.
Cons
- AI Content Generation: AI-generated content may lack variety and be repetitive in nature.
- Template Customisation: Provides limited options for customizing templates to suit specific needs.
- Feature Access: Advanced features, such as the plagiarism checker, team management, and app integrations, are only accessible in the Growth plan or higher tiers.
Pricing
- Essential: $39 per month ($20/month if billed annually)
- Growth: $79 per month ($40/month if billed annually)
- Pro: $149 per month ($75/month if billed annually)
INK
INK, an AI writing tool, analyses top-ranked content to help users create posts that outperform competitors. It assists with SEO by finding keywords to enhance content, especially for high-competition keywords. INK offers unique keyword clustering features not found on many other platforms. Additionally, INK provides real-time optimisation suggestions, helping users improve their content's readability, relevance, and search engine ranking. Its intuitive interface and comprehensive features make it a valuable tool for content creators looking to enhance their SEO efforts and create high-quality, optimised content.
Key Features
- Content Optimisation: Analyses content and suggests improvements for readability and SEO.
- Real-time Editor: Edits and optimizes content directly on the browser page.
- Performance Tracking: Tracks content performance and provides insights for improvement.
- Team Collaboration: Enables real-time collaboration among teams for content creation.
- Integration: Integrates seamlessly with various platforms and tools for efficient workflow management.
- Content Briefs: Generates briefs based on target keywords and topics to aid in content creation.
Pros
- Efficiency: Accelerates content creation through AI-driven suggestions.
- Quality: Enhances content quality with optimization recommendations.
- SEO-Friendly: Optimizes content for improved search engine rankings.
- Collaboration: Facilitates team collaboration for enhanced content creation.
- Ease of Use: Easy-to-use interface suitable for both beginners and professionals.
Cons
- Cost: Pricing could be a factor, particularly for advanced features.
- Learning Curve: Requires a learning period to understand and adapt to all features.
- Dependency: Relies on AI, which could potentially reduce the originality of content.
- Limitations: Might not address all content creation and optimisation needs.
Pricing
- Free Plan: Basic features available at no cost.
- Pro Plan: Monthly or annual subscription offering advanced features.
- Enterprise Plan: Tailored solutions for larger organizations with specific requirements.
The best AI SEO software of 2024 provides businesses with cutting- edge tools to optimise website performance and achieve higher rankings. By integrating these advanced solutions, companies can gain more organic traffic and maintain a competitive edge. Embracing AI-driven SEO is essential for success in the evolving digital world.
