You don’t have to be a computer geek and you don’t need to know what an “ontological library” or “latent semantic indexing” is to improve the views and the ranking of your website. You can only follow a few simple steps to bring thousands of mathematics PhDs and web crawlers on your side!
Imagine that you Google the phrase “SEO in Brisbane”. Due to the fact that Google is basically a semantic search engine, it does not focus only on your keywords, but tries to figure out what your intent is. So, by looking up and down the indexes it has piled up, it will introduce to you as many relevant websites as possible. As a result, for example in this case, Google will probably look for the SEO companies and service providers located in Brisbane, since it guesses that you are seeking a particular service.
Previously, Google was solely focused on keywords. As for the example above, the results Google was able to provide would be the websites with higher use of those exact keywords. That was mainly because there used to be a huge gap between what humans could understand and what search engines could. However, by developing the project “Hummingbird” in 2013, the guys at Google refined their algorithms fundamentally. Hummingbird was capable of understanding the context and the intent of the searches. But Google did not stop there and they afterwards introduced two other algorithms called RankBrain and BERT, the former a context analyzer and the latter a language processor. At the same time, Amit Singhal, the head of the Google's Search team, announced the launch of the “Knowledge Graph” or the “Semantic Web” which enabled their search engine to understand real world entities and their relations. The knowledge graph was an enormous database with trillions of most searched items. When you searched something, it did't merely give you the exact results, but it prioritized them and took into account their associations with the real world.
To put it all together, Semantic Search Engine Optimization (SEO) is putting as much meaning in your content as possible. It is the anticipation of the questions the users would ask Google as well as trying to answer them. Search engines need context to realize the meaning of a query, therefore, the content producers are required to enrich their content with relevant contexts to the greatest extent possible.
All you need to do is to look good in the eyes of Google. According to Google’s Quality Evaluator Guidelines, the raters who rate sites are looking for EAT which stands for Expertise, Authority and Trust. Concerning expertise, the content creator must be an expert with adequate knowledge of the subject. Authority for the most part is connected with the domain authority, the quality of the links and the citations. Trust of a webpage is assessed on the grounds of the trust of the content and also the trust of the domain. The following includes a few tips to enhance the ranking of your webpage with the aid of Semantic SEO:
1. User Interaction: search engines earmark the top-rated pages according to the “dwell time” or the amount of time the users spend on them. The longer the dwell time, the higher the popularity. Consequently, it is strongly recommended that the website owners be familiar with the ways through which they can make their pages more attractive. Here is a list of techniques they can use:
2. Google Tools: Google has developed a couple of astonishing tools in the last years which can come to your help for finding the high-ranked search ideas as well as creating SEO-friendly content: