For many business managers and IT teams digital signage is no longer a luxury, it’s a necessity. For small and medium-sized businesses (SMBs), it’s a powerful tool to connect with customers, inform employees, and unify operations across locations.
For many business managers and IT teams digital signage is no longer a luxury, it’s a necessity. For small and medium-sized businesses (SMBs), it’s a powerful tool to connect with customers, inform employees, and unify operations across locations. Yet, choosing the right digital signage solution can be daunting, especially when budgets and technical expertise vary.
ScreenCloud positions itself as an enterprise or corporate digital signage platform, created “for the modern workplace.” Designed with simplicity and scalability in mind, it promises to take the headache out of managing screen content, whether for an office lobby, retail display, manufacturing floor, or quick-service restaurant.
Let’s take a deep dive into ScreenCloud: what it is, how it works, what it offers, how much it costs, and how it compares to other options.
ScreenCloud is a cloud-based digital signage platform that helps businesses manage content across multiple screens, regardless of location. Unlike traditional systems that require expensive hardware and technical setup, ScreenCloud operates via the web and integrates with affordable media players like Amazon Fire TV Stick, Android TVs, and Chromebox.
Founded in 2015, the UK- and US-based company has since grown to serve thousands of organizations worldwide including SMBs, global enterprises, schools, and even governments. Its mission: make screen communication simple, scalable, and effective.
At its core, ScreenCloud allows users to upload or connect digital content (think videos, images, dashboards, social feeds, and announcements) and schedule that content across any number of screens.
ScreenCloud is designed to be intuitive, even for teams without IT departments. Setup involves three basic steps:
Plug a compatible device such as an Amazon Signage Stick or a ScreenCloud OS device into your screen’s HDMI port. These devices come pre-installed with ScreenCloud, but if using your Smart TV’s native casting ability, or another media player, you will need to download their app to the TV.
From any browser, sign into your ScreenCloud dashboard. This is your command center for managing all content, screens, users, and settings.
Upload your own media or choose from hundreds of integrations and apps like Google Slides, Power BI, Canva, or social media feeds. Schedule content to play by time, day, or location.
ScreenCloud supports centralized control and multi-user permissions, which is useful for businesses managing several screens across multiple sites. They also offer remote device management, when using a compatible media player, which can be invaluable for IT teams.
ScreenCloud’s feature set is built around flexibility, ease of use, and workplace readiness. Here are the highlights that stand out for SMBs:
ScreenCloud’s web-based CMS is the hub where users upload files, create playlists, and assign them to screens. It supports images, videos, PDFs, URLs, and live dashboards.
As well as integrating with popular design apps such as Canva, ScreenCloud offers several top-tier design apps such as their native Quick Post app, their own design tool Canvas and many
ready to go integrations.
The platform offers over 80 plug-and-play apps, ranging from Google Workspace tools and Microsoft 365 to weather widgets, Slack, Instagram, and more. There are also specialized integrations for dashboards (like Power BI and Tableau) and workplace communication (like SharePoint and Trello).
You can organize content into playlists and assign them to different channels, which represent screen groups. This is ideal for customizing content based on region, department, or audience type.
Schedule content by date, time, or even audience. Smart Rules let you automate screen content based on dynamic data, like office occupancy or internal KPIs.
Need to send a live update or emergency alert? ScreenCloud lets you interrupt regular content to push real-time announcements instantly.
ScreenCloud meets enterprise-grade security standards (including SSO and SOC 2 compliance). SMBs can set granular user roles, ideal for delegating access across teams.
A full device management dashboard shows you which screens are online, what content they're playing, and whether updates are needed, making remote monitoring painless.
ScreenCloud offers three pricing tiers, each geared to different business needs. All plans are billed per screen, with a 14-day free trial available.
Ideal for simple signage use with limited integrations, standard scheduling, and basic support.
Best for SMBs who need more control, includes all Starter features plus multi-user support, app integrations, and screen takeover.
For businesses with 100+ screens or custom infrastructure needs. Includes dedicated account management, SLA, advanced security, and API access.
There are also optional hardware bundles with ScreenCloud OS for those seeking plug-and-play simplicity. While the pricing is mid-range, the value comes from ease of deployment and scalability, especially when compared to traditional systems with higher setup and maintenance costs.
There’s no shortage of digital signage platforms on the market. Here’s how ScreenCloud compares with a few notable alternatives:
What sets ScreenCloud apart is its focus on workplace communication, it's not just signage, but a platform built to improve information flow across hybrid teams, deskless workers, and customer touchpoints.
For small and medium-sized businesses looking to modernize communication and engagement, ScreenCloud hits a sweet spot. It’s easy to set up, simple to scale, and rich in features that matter most: content flexibility, workplace integration, and centralized control.
While not the cheapest solution on the market, ScreenCloud offers strong ROI through time saved, engagement improved, and messaging made more impactful. Whether you're managing a few retail screens or coordinating content across multiple offices, it's a reliable and polished choice.
If you’re an SMB that values professional-grade signage without the complexity, ScreenCloud is a smart, future-proof investment.
