Planable is a social media collaboration tool designed around helping social media teams work better and faster together through one easily accessible dashboard. The platform was launched in 2016, by social media managers who wanted to provide marketers with a better way to collaborate, plan, and manage projects across multiple social media accounts.
What differentiates Planable from other social media management platforms is its collaboration-centric approach. Planable rejects the conventional norms of the industry, and instead focuses on solving the biggest pain points of social media management: the logistics behind content publishing and approval across multiple platforms.
In this sense, Planable streamlines those processes by designing its tool around one simple philosophy: “what you see is what you get”. Meaning that everything a social media team would need to do their work is on a single page.
Here is a brief list of Planable’s main features, which will be covered in greater detail later in the review:
Planable’s focus on mimicking the feel and flow of social media makes the onboarding process easy for new users. The sequence of the onboarding process is as follows:
Planable’s guided and straight to the point onboarding process is especially useful for social media managers who don’t want to spend too much time learning all the complexities of a tool right from the start. To reiterate a previous point, its social media-like design also flattens the difficulty curve that other social media tools come with because it’s made to resemble tools that marketers already use.
Planable offers integration for seven major social platforms — Facebook, Tikok, Instagram, Twitter, YouTube and Google my Business and LinkedIn. This section will cover the main functionalities of each integration:
Planable’s mission is to streamline the content publishing and planning logistics social media managers have to tackle on a day to day basis.
In this sense, Planable brings forward several features that, while present in other similar social media tools, are tweaked and optimized to offer an extra degree of freedom and functionality.
Let’s start with scheduling. It’s a well known fact that social media campaigns have a lot of moving parts, and that they require weeks, if not months, of planning and work until they take fruition.
Therefore, scheduling posts across multiple platforms is, naturally, vital. But scheduling content is just one of many components.
Planable offers multiple ways for social media managers to visualize their campaigns, making it easier for them to adjust and adapt on the go:
Planable’s core feature, even more so than the ability to schedule content and preview posts, is real-time collaboration. Feedback and brainstorming sit at the epicenter of social media marketing. But as many creative processes go, they can get messy. Planable acknowledges this problem by moving feedback and brainstorming sessions from endless email chains, bulging Slack threads and [descriptive adjective] spreadsheets into one, easily accessible place.
Feedback is displayed right next to the piece of content in the form of comments and replies. Participants can tag, invite team members or stakeholders to share their thoughts, and mark feedback as resolved. Users can also react to comments.
Planable also ensures clarity in communication and information by allowing users to add attachments to comments — so teams don’t have to share important assets externally.
If a team wants to keep a client’s eye away from an unfinished project but still want to keep things internal, they can do so via the aptly named “internal notes and posts” functionality. They are marked with a yellow colour, so there’s no room for confusion. Internal notes or posts can be created only if a user has been assigned the “client role” in the workspace. As far as collaboration toolsare concerned, Planable delivers in spades.
As essential as collaboration is to creating great social media content, there’s no denying that it could lead to some mistakes slipping through the cracks. A half-finished asset being posted on the brand’s Twitter account; a typo-laden piece of copy; or worse, accidentally leaking a post that is part of a secret campaign that’s been months in development. Mistakes happen. And Planable’s approval system is designed to mitigate that risk.
Planable’s comprehensive approval system offers 4 approval settings, each with its own level of security. It’s one of the main pillars of collaboration offered by this solution. There are 4 of them instead of the standard, binary “allowed/not allowed” because Planable acknowledges that each has its own specificities, so it allows them to tailor their approval workflow to their needs.
Here’s a brief overview of the workflows:
Planable is a highly visual social media tool that emphasises team collaboration and smart marketing automation above all else. With its intuitive UI and design, and integration with the majority of big social networks, it’s an essential tool for social teams that want to eliminate the logistics of content publishing and free up their time on the campaigns themselves.