Our lives greatly revolve around social media platforms. From connecting with friends to finding the right product and shopping online, life on social media is part of the new world order.
Whether it is a business, an individual, a celebrity, or a nation’s government, social media plays an important role in keeping in touch with the target audience. Instagram is one such platform that we use in our daily lives to showcase our interests, routines, business products and services, public service messages, brand deals, and much more.
Here we present to you, the top 20 Instagram Marketing Tips in our view that will surely help you get across your intended message to your followers or your target audience.
1. Make a business profile
Instead of using your personal profile for your business, it is advisable that you make a separate Instagram account for your business.
Never publish any private pictures and videos on your Instagram enterprise account. Make sure that your username is the same as your company identity or at least somehow related to it. Also, maintain a consistent username and profile photo across all your social media platforms to improve brand recall.
2. Engage through a catchy Instagram bio
Your Instagram bio is the first component that users see when they land on your profile. To make a positive impact, you need to build a bio that is informative, engaging, and captivating.
In your bio, share a proper and concise description of your product or your service. Remember, you have limited space so don’t waste it by mentioning unnecessary info. Include keywords related to your business so you can easily show up in the discover option.
3. Create interesting and visually appealing Instagram posts
Instagram is all about attractive pictures. The more visually appealing aesthetic your pictures are, the more users are likely to follow your account. Being innovative with what you publish can increase your Instagram growth in a dramatic way.
Research what resonates with your customers. You may think black and white images are better, but it is possible that your audience loves colorful photos.
4. Use the right hashtags grab attention
Hashtags are utilized by Twitter, Facebook, LinkedIn, and different social networks. The hashtag game is very robust on Instagram. Instagram uses a hashtag search query to permit content search on its ‘Discover’ tab. Instagram coding technology uses hashtags to make content appear in followers’ feeds and makes profiles based on their interests easy to discover.
Users can also follow these hashtags just like they can follow an Instagram profile. The content you post using these hashtags thus shows up in their feeds.
According to Sprout Social, Instagram posts that use hashtags gain 12.6% more traction than those that don’t. This is why it is important for commercial enterprise profiles on Instagram to use hashtags (in post captions as well).
5. Convey your message across through Instagram ads
Organic growth is better, but it takes a lot of time and effort. If you want quick results, then invest in paid advertising and marketing to extend engagement, followers, leads-flow, and conversions.
Insta-Ads is, like any other advert platform, an advertising platform that allows you to run target-oriented advert campaigns. It allows audience segmentation primarily based on people’s interests, likes, shopping for behavior, and interactions. There are a number of advert types to select from such as story ads, picture ads, video ads, carousel ads, and collection ads.
According to Adespresso, the average Instagram commercials cost-per-click is $0.70 to $0.80, and differs primarily based on your special ad requirements.
6. Engage with people in a creative way through giveaways and contests
Another effective Instagram advertising and marketing tip is to conduct contests and distribute giveaways. Make a series of posts about the contest. Don’t disclose each and every element about the competition in a single post. Contests are a great way to increase engagement and also followers.
if you have a specific product or service to promote, then this tip will work exceptionally well for you. You must have seen people doing giveaways, and in return, they ask their people to follow all of their social media accounts and also tag 2-3 friends to enter the lucky draw. Offering giveaways and discounts are a great way of attracting the audience because who does’ like free stuff, right?
7. Show your audience what happens behind the scenes
Most businesses promote their company via clear pictures showcasing their product alone. However, it is a great idea if you take your audience behind the scene and show your company culture. For example, you own a shoe business so, instead of posting the images of shoes only all the time, show users your supply chain or manufacturing process. It humanizes your brand.
8. Use aesthetic filters as to give out good vibes
Instagram presents a broad variety of filters for photos. These filters make your pictures more appealing for your target audience. So even if you don’t have a DSLR, you can always use filters to come up with interesting pictures.
9. Come up with sassy, yet meaningful captions
Insta-advertising and marketing are all about writing energetic and inviting captions. Master the artwork of writing captions for your posts by incorporating the right keywords. Try to ask some questions to customers to make them curious about your brand. The more interplay with users, the more engagement you will be able to get.
10. Make a calendar
You need to be active and post constantly, for that you need to have a proper schedule laid out in front of you. You should know beforehand which content you are going to post at what time. The best way to deal with this situation is to come up with an Instagram calendar. It will be a lot easier for you to market effectively if you have at least two weeks' worth of campaigns and content planned ahead and listed on your calendar.
11. It all depends on when you post
If you want to generate likes and comments, then it is important that you post when your target audience is the most active on the platform. If you are posting at midnight when your target audience is sound asleep, then you are just going to waste your efforts.
12. Narrate via the use of Instagram stories
The Instagram stories function is a stunning opportunity for marketers to reach out to their target audience in a creative way. Now you don’t have to squeeze in everything that you want to share in a single video, you can add a series of short stories conveying your message and share what your audience wants to see.
13. Insta Stories should be informal
To get attention, you need to make sure that your stories are creative and original. They should offer creativity, and concentrate on the narrative. If you are able to get a verified Instagram account, you can add hyperlinks to Stories as well.
This feature generates most engagement across all social media platforms. Live stories are a great way to give a personalized touch and have an interactive session with your fans; you can spread awareness, connect with brands, and create an impact.
You can also put up a simple story of your latest post or a new launch, you can present it as a teaser in the story. Just don’t forget to attach links to your profile or to that specific webpage or post so that viewers can easily migrate to that post just by clicking the link.
14. Verbalize the Links in your videos
To make an impact and improve your brand recall try and say the URL of your brand at the end of the video. Don’t just mention that click on the link or link in bio, instead of spell it out so that your audience can remember it.
For example, if you are promoting a certain show you can mention different cable service providers that give good packages TV cable, like Spectrum TV service. You can embed their links in the story, and instead of saying click on the link, spell it out loud.
15. Collaborate with influencers
Instagram influencers have already created their impact by sharing content that their followers like. They can easily influence the choices of their followers; people often see Instagram influencers as normal people with whom they can relate to and so they follow whatever they promote.
If you get an influencer on board and ask them to promote your page or product you can increase your reach to a great deal. Instagram Influencer marketing is one of the most effective techniques to increase engagement.
Through influencers, brands are finding their way to their target audiences very easily. You need to do a little homework first; search for Instagram influencers that resonate best with your brand persona. They can be a micro-influencer or a macro-influencer, it's up to you who you want to create a connection with. Network with them, and convince them to promote your product to their followers.
16. Don’t spam your followers
Nobody likes being spammed, and it can adversely affect you and can even lead to a permanent loss of followers. The ideal posting rate on Instagram is 1-2 posts per day. This is because if you over the post, your followers will start seeing too much of your content all the time and will eventually lose interest because you are hindering them in viewing anything else by always clogging their feed. Plus, imagine the amount of content you will need to create.
17. Cross-promotion is a great idea
Cross promoting on other social media apps can help you generate greater exposure for your Instagram posts, improve brand awareness, and ease your efforts of promoting on one single platform since you may additionally already have a fan following on LinkedIn, Facebook, Twitter, etc. who already understand and believe you. With the help of tools like Hootsuite, you can easily put your Instagram posts on other social media platforms.
Also, make sure that you only post video content on Linkedin and Facebook and drive the traffic back to your original Instagram post
18. Live Videos!
Instagram live enables users to interact with their followers. It can be a generally interactive video session for fun or tailored to promote a certain event or cause. Followers can interact through comments or with emojis. Broadcasters can even include someone from their follower’s list to join them in their live sessions. You can partner up with some influencers and have a live combined session.
Live videos create a sense of personalized connection with your followers, making them feel more valued. You can have a Q/A session with them for fun, or play a game. You can ask them to share their stories with you in comments etc. Followers love getting a sneak-peak of your day, or how your company operates or behind the scenes of an event that’s about to happen. There are a lot of creative things you can do with your followers during a live session.
19. User-generated content
You cannot take the entire responsibility of generating content on your own. Imagine the amount of effort your need to put in because you cannot just put up boring content. When you are short on content, you can ask your followers. It will keep them engaged and help you out as well.
20. Never lose sight of your metrics
You may be posting great content on your Instagram, but is it really working? Is the audience resonating with it? Are they liking it and is it converting into sales. To answer all these questions you must keep a tab on statistics. Statistics will show where you are lacking and what is working so you can adjust your strategy accordingly.
In A Nut Shell
These are some of the tips that we know will benefit you in one way or the other. They can surely guide you on how to get your message across in an exciting and innovative manner. Remember, you don’t only have to post, rather you have to stand out from the crowd.
Baldwin Jackson is a successful digital marketer with expertise in search engine optimization and content marketing. The perfect balance of his analytical ability and creative thinking is what sets him apart from other practitioners in the digital marketing realm. He has helped a lot of small and medium-sized businesses in crafting their digital marketing strategies that are not only cost-effective but delivers results as well.
Baldwin is also a proud father of two kids and a Sports enthusiast. When he is not working, you will find him watching ESPN and NFL network. He has been able to get an amazing package on his favorite channels from Buytvinternetphone.com.