According to Oberlo, Amazon currently has more than 2.5 million sellers actively selling on the marketplace. Seeing as it’s pretty easy to set up an Amazon Seller account and start easily selling products via the Amazon Marketing Strategies, this makes sense.
After creating an Amazon FBA account or a professional seller’s account, it’s time to start importing your products, optimizing your pages, and learning how to increase your sales. Not sure how to accomplish the last one? We’re here to help, or you can check out our Amazon seller mobile app
Here are our top 15 strategies for boosting Amazon sales this year.
If you’re just starting out, the best way to ensure you’re boosting Amazon sales from the beginning is to research your competition. Take a look at the top sellers in your product category or for each individual product you’re trying to sell.
What are they doing right and what seems to be working the most for them? Take note, then find ways that you can creatively sell better than they currently are!
This might mean taking better photos, offering a wider range of options (colors, styles, sizes, etc.) or simply outperforming them in terms of on-page SEO and off-page marketing tactics.
Reviews are the lifeblood of any successful eCommerce or Amazon FBA store. Numerous eCommerce professionals will tell you that you can never have enough reviews.
Think about the time you found two similar products on Amazon. If they’re the same, you likely looked at the seller’s account to check out the reviews.
If one product had ten times more reviews than the other, it’d almost be a no-brainer to go with that product, right? Provide incentives for your shoppers to leave reviews, such as a discount on their next purchase.
Doing more keyword research is one of the easiest ways to increase your Amazon sales. Why? Because the principles of search engine optimization apply to even Amazon stores, too!
Think about how a potential customer might search for your product on Amazon. Be sure to include keywords in your listings and descriptions that cater to these kinds of searches.
If, for example, you sell pool toys and accessories, you might think of all of the unique names people use to refer to a "floatie." Be sure to include those in your listing so that people searching for the item under a different name can find your product.
Keyword research certainly is an important component of Amazon SEO. But, the Amazon algorithm is a bit different from that of Google, for example.
Like Google, Amazon wants to know that the content is high-quality and relevant. To determine that a store or product is high-quality and relevant, they'll look at product ratings. So, it becomes even more important to focus on racking up some great ratings here.
As humans, our brains are wired to enjoy things that look nice. A beautiful sunset, a pretty companion, and, of course, great product photos. Not only do we prefer aesthetically pleasing photos, but they ensure one of two things.
First, professional product photos show potential customers that your brand is trustworthy. They show them that you invest in your brand and the quality of the content you put out on the internet.
Second, high-quality product photos demonstrate that you care about your customer. You want them to be able to see a nice, crisp photo of the item they're looking to buy. And, you want to give them the confidence of knowing that they'll be getting exactly what they had hoped for when it arrives in the mail.
If you're seeing success with your Amazon sales but think that you can take it to the next level, try creating a blog or a website. Create content that you can link back to your listings to direct more traffic to your Amazon products.
You can create websites for free on WordPress, Wix, and numerous other content management platforms. So, it's easier than ever to create a place where you can not only work to build a stronger customer base by connecting with them personally via your content, but also use SEO techniques and other marketing strategies to ultimately drive more traffic to your products.
Ah, the coveted Buy Box. Any experienced Amazon seller will know what this is. It's the box that appears on the right side of the page urging customers to add the item to their shopping cart.
Amazon doesn't give this box out to just any seller. You have to work hard to get it, ensuring that you meet certain criteria. This includes pricing, your overall performance as a seller, shipping options, and more.
Signing up for Fulfillment by Amazon is a great way to boost your sales as it helps alleviate lots of stress and pressure on your end. All you have to do is create an account like normal, ship your products to Amazon for storage, and continue to sell like the rockstar you are.
When someone buys a product, Amazon will take the item out of your stored inventory, package it, and ship it to the customer. If there are any issues with the product, they'll even handle returns and refunds.
Not only does this reduce lots of hassle on your end, but it frees you up to take care of other things. You know, like enhancing your on-page SEO, searching for better-priced products, and reaching out to customers for reviews.
Because the market is so saturated when selling on Amazon, one of the biggest factors that affect a seller's success is the price they set for their products. This means that in order to sell more, you're going to have to price your products competitively.
Again, take a look at your competitors and see what they're charging for their products. If your prices are way higher for no reason, then you're going to notice that nobody is opting to shop with you.
Likewise, however, don't ever compete for the price of a product. Never get into a price war with a competitor. Instead, calculate your overhead costs, fulfillment costs, and other fees, and price products fairly for the market you're in.
Similar to an Amazon sales rank chart, you can also use an Amazon sales estimator to calculate the sale volume of a specific product on the marketplace. This is especially helpful if you’re just starting out and aren't sure which types of products you want to sell on Amazon.
Using a sales estimator is also a great way of projecting sales for future budgeting. If, for example, you see that books is a trending category and set the sales rank to 20, you'll see that you can expect about 35 orders per day. This helps you calculate an accurate budget, allowing you to invest more where it counts.
There's a reason influencers are called, well, influencers. They are experts at selling products, ideas, and lifestyles to their audience. Take advantage of the community they've built and try to find influencers who align with your brand or the product you're selling.
The key here lies in doing high-quality research to ensure that your brand and products will truly first with the influencer. It's usually best to start out very small and then scale up. Using tools such as Awario, BuzzSumo, and Upfluence can help you search for the right influencers.
If you're selling your products on a standalone website or eCommerce platform, instill a bit of confidence in your visitors by installing a "Pay with Amazon" button. This gives your customers an easy way to pay, and because Amazon is so trusted and well-known, people are more likely to trust you with their payments as opposed to paying with their card.
Even though Amazon does a great job of marketing the products of outstanding sellers (just simply being present on the platform is a big push), you'll still likely need to do some marketing of your own. Our best advice? Outsource this task!
You can pay marketers, writers, and PPC specialists per project to complete certain tasks for you. Take a look at Upwork and Fiverr to find freelancers willing to help you with your marketing efforts, whether that's creating a blog, writing more compelling product descriptions, or creating paid ads to promote your products.
If you’re seeing success with a product in a niche market, go ahead and branch out a bit. It’s always great to diversify your inventory, especially if you’re already established yourself as successful in your industry.
Need help deciding which products to add? You can use an Amazon sales rank chart to see which selling categories and products are most popular. But, if you already have a successful store, stick within that niche or general market.
Having an all-in-one Amazon seller tool is the best way to boost your Amazon sales. SellerMobile is one such tool, offering features that allow you to track profit and cost analytics, inventory analytics, and even your competitors.
We know you're juggling a lot of tasks, which is why we've created SellerMobile to help. From inventory and orders to competition and listings, we have tools that will help you optimize your sales and get you on your way to higher earnings.
Sign up for a free 30-day trial to begin testing our tools today.
