Conversion rates are everything in eCommerce. The higher this metric is, the better your business is performing. But today, the average CR is somewhere at 3%, and many companies are struggling to reach this number.
There are more eCommerce stores than ever. The competition is fierce, and it’s no longer enough to set up a neat site and expect to get results. Online stores are doing everything they can to improve their services and keep customers.
There are 24 million eCommerce sites currently online. This can make it difficult to stand out and convert. Luckily, with a bit of effort and know-how, you can significantly boost conversions.
Here’s where to start.
An eCommerce site needs to have multiple call-to-action buttons. Their goal is to direct the attention of visitors, tell them what to do and where to go. Therefore, it’s generally a good idea to use a combination of text and colorful buttons.
The key is to make CTAs clear, visible, and straightforward. Simple messages like “add to cart, continue shopping, view bag, and checkout” can get you a long way.
Lots of eCommerce sites lose customers because their checkout processes are complicated or too long.
First of all, you need to create a “guest checkout” where people can go through the purchase process without registering on your site.
Also, implement a one-page checkout where visitors can see everything on a single page and add their personal information, payment methods, address, etc.
Lots of customers will simply leave when they see that your checkout has several steps.
SSL certificates activate the HTTPS protocol and padlocks. In other words, this creates a secure connection between your website and the user.
Most customers are familiar with SSL security, and over 50% say they don’t feel comfortable shopping on a site without it.
Apart from boosting your security and conversion rates, an SSL certificate can also improve your SEO rankings.
Security is a significant factor for online consumers. But, of course, the most sensitive area of online security is payments. After all, people want to make sure that they won’t give away their money for no reason.
First of all, you should implement two-factor authentication. This ensures that every payment and login on your store is legit and authorized by real users.
Apart from SSL, you should also comply with PCI DSS (Payment Card Industry Data Security Standards) to give you another layer of security.
Whenever people look for products to buy online, they check reviews. So it’s important to provide social proof to visitors and let them see what others have to say about your products.
Consumers trust online reviews, and over 90% of them will read them when considering a product or service. So make sure to add a review section for your products and allow people to share their experiences.
This will help you convert, but reviews are also an excellent way to passively get feedback from customers and improve your services/products.
When people buy online, they can’t see products in person, feel them, and understand how they look. This is one of the disadvantages of shopping.
Luckily you can put in a lot of effort in presenting your product through quality images. So, first of all, make sure that you have quality photos.
Additionally, countless tools can be used for photo editing. Include 360-degree photos of your products so that potential customers can better comprehend what they are about.
Quality customer support is integral for CRO. People have lots of questions that need to be answered and issues that must be addressed. This can significantly affect their buying decision.
Consider including a call center for eCommerce so that people can call your staff and talk to them. On the other hand, answer all emails and create email templates for common questions.
Add live chat as a lot of modern consumers prefer chatting rather than calling. In addition, it’s very important to emphasize customer support staff education.
You can even design online courses periodically to improve their remote work and teach them how to address issues and empathize with online customers.
Responsive mobile design is crucial as a lot of people shop online using mobile devices. This means that all of your pages and images need to adjust in size when browsing with mobile.
They need to load quickly, work smoothly, and all buttons need to respond to each user’s action. If someone cannot see everything on their screen or perform actions, chances are they will leave.
Apart from quality imagery, all of your products need detailed descriptions. This is another way of telling customers exactly what they will be getting for their money.
Not only that this prevents abandoned carts, but it also reduces product returns. Go into details about product features, functions, user instructions, and even consider adding videos.
The user interface must be designed in a simple fashion so that everyone can use your eCommerce site regardless of their age. Be consistent and use popular UI elements that your visitors are familiar with.
When you create a recognizable pattern, people will quickly transfer their skills to your whole site. Make page layouts purposeful and place items carefully to draw attention while retaining readability and scanning.
The crucial thing is to create pages that communicate to users what is happening and where they are currently.
Conversion rate optimization is an extensive process that includes a lot of things. If you don’t know where to start, choose one of the tips we’ve mentioned today.
Of course, make sure to calculate your conversion rate and track how it is behaving. Most of the advice we’ve given you doesn’t require much investment, and you can do it yourself.
Focus on one thing at a time. Make changes monthly, and you will quickly start noticing a difference in your conversion rates.
Author Bio:- Dean Chester is a cybersecurity expert and the co-founder of research VPN provider Cooltechzone. While cryptography has been and remains his main passion, he is also interested in the political and social repercussions of internet safety issues.