If you’ve been keeping up with the news around social media, you’ll know that TikTok is pretty much the most popular app around right now. While it still doesn’t have quite as many monthly active users as Facebook or Instagram, it also hasn’t had anywhere near as much time to build a loyal user base, and the rate at which TikTok is growing right now is nothing short of staggering. It’s fair to say that pretty much every influencer should have a presence on TikTok right now.
With that said, if you are an influencer on TikTok - or you’re a brand looking for more recognition - then you might be wondering what the best way to boost your TikTok engagement is. While there’s no easy answer, there are a number of things you could be doing in order to make sure that users are more likely to engage with your content, thus organically increasing your following and giving you a bigger presence as an influencer. Here are just 4 ways to boost your engagement on TikTok.
1. Get more followers
It stands to reason that with more followers, you’re likely to see your engagement on TikTok go up as well. As such, gathering more followers should be a priority if you want to increase your standing as a TikTok influencer. There are lots of ways to do this; creating better content, partnering up with brands or other influencers, and making sure you’re getting your timings right are all good ways to get more followers, but none of them are fast tracks to success in this regard.
In truth, there aren’t any quick and easy ways to amass followers, but there are certainly hacks you can employ (not real ones, just in case ByteDance is reading!) to give yourself more TikTok followers. There are sites out there that will help you to build a following without needing to endlessly grind creating content and reaching out to other influencers for help. If you’re interested, you can find out more here, and potentially supercharge your TikTok journey into the bargain!
2. Engage with content
If you want engagement on your content, then you should be thinking about ways you can engage with other users as well. Seek out videos that you like and make a specific effort to engage with them; leave comments, like the videos, and chat to the creators about their process. All of these things will stand you in good stead with creators, making them more likely to reciprocate; you may find that your engagement goes up if you’re making an effort to engage with the community in turn.
One extra way to engage with other creators on TikTok is to reach out and ask if they would like to collaborate. Theoretically, you’ll double your potential audience by doing so; you’ll cross-pollinate your following with theirs, making content that both of your audiences would like to see. Obviously, you should only do this with TikTok users who share your aesthetic and approach to creating content, because otherwise, you could end up disappointing everyone instead of delighting them.
3. Track your analytics
Like many other social media platforms, TikTok features a built-in way to track your metrics and analytics so you can see which content is performing well. Once upon a time, you would need to switch to a TikTok creator account in order to see this information, but now, it’s readily available for every account, since TikTok got rid of the “creator account” system. All you need to do is head to your profile and click the “Creator tools” option, and you’ll see detailed analytics.
Before you see your analytics, you’ll need to have created at least one video and made it public; analytics can’t track videos you’ve set to private. Once you’ve done so, however, you’ll be able to see a view of which users have engaged with your content, what kind of demographic trends you’re seeing, and when your videos are most popular. With that information, you can laser-focus the content you create in future to target specific kinds of users and increase engagement.
4. Post more often and at the right times
We know it sounds obvious, but one of the ways you can increase TikTok engagement is simply to post content more often. Diligent, dedicated TikTok creators constantly post content; you’ll frequently see posts appearing from them at least once a day, and some creators even post more often than that, depending on how intensive their videos are to create. Make sure you’re posting at least once a day if you want to maximise the chances of users engaging with your videos.
In addition to posting often, it’s also important to make sure you’re hitting the right times. This means posting at times when users tend to be using TikTok more. Post times tend to change quite often, but by and large, you’ll find that users are congregating on TikTok around the mornings and the evenings, with some days also seeing spikes around lunchtime. Your particular demographics may vary, of course, so make sure to pay attention to your analytics so you can see when the best times to post videos are for you.
There are lots of different ways to increase engagement on TikTok, but here, we’ve highlighted four of the methods we think are most effective. What methods are you using to increase your TikTok engagement? Are there any major tips we’ve missed here?