For every business nowadays, social media management is a very important section in its marketing strategy. Brands and organizations need to continue to be engaging on each of the various social media. The process has become a cumbersome task for many, and thus, more are seeking the help of social media management tools like Hootsuite. The tool has gained huge popularity compared to other products which contain great features like post scheduling, analytics, and social listening. However, despite its reputation, Hootsuite does not make the cut for everyone. For some, it may be too costly, while others see it as having insufficient features or too much of a hassle to get along with. This is where the best Hootsuite alternatives come in.
Hootsuite alternatives can be pretty helpful in offering not only low price but also specific features of appeal for certain businesses. Regardless of whether you have a small business or company or maybe are a big enterprise, well even if it's a digital marketing agency, this is one case where finding the right tool comes into the picture. Continue reading to learn some of the best Hootsuite alternatives that are up for your use today, such as Agorapulse, Buffer, Zoho Social, Sendible, Metricool, Later, Sprout Social, ContentStudio, Schedule, Loomly, and eClincher. And we will dig into how they shine, with which pricing plans, what key functionalities they bring forward, both pros and cons, and to whom they are especially useful for.
Hootsuite is another effective tool of social media management through which the individual and the organization can streamline their efforts of multiple-channel marketing. In 2008, Hootsuite was launched and within a short period became one of the most popular tools in the present landscape of social media management with over 18 million users worldwide, from small businesses to big businesses and marketing agencies across the globe.
Hootsuite is an powerful tool but it might not be the best for business. There are numerous reasons why you may need to look for an alternative.
The best Hootsuite alternatives should strike a balance between cost, feature sets, and usability. The platform should be excellent for scheduling, social media analytics, and platform support. Businesses expect growth in online presence through excellent team collaboration features, social listening capabilities, and third-party app integration.
So, lets look into the alternatives now.
Agorapulse is a multi functional social media management software including all aspects for efficient scheduling, monitoring social media and analytics. Marketing agencies and social media managers tend to like it especially for its team collaboration tools and rich reporting capabilities.
Agorapulse Stats:
Best for: Social media managers and agencies looking for an all-in-one tool.
Total Downloads: 1 million+
Rating: 4.6/5
Price: Starts at $99/month
Buffer is another intuitive social media management tool that mostly emphasizes its simplicity and ease of use. It features post scheduling, basic analytics, and social engagement tools, making it very suitable for smaller teams and single users.
Buffer Stats:
Best for: Small businesses and freelancers seeking a simple, affordable solution.
Total Downloads: 2 million+
Rating: 4.5/5
Price: Free plan available; paid plans start at $5/month
It the best for businesses that already use products like Zoho CRM or any application. Its interface is intuitively blending features that could range from posting schedule, performance tracking of a brand, and also its engagement analysis across all social media-hubbed Facebook, Twitter, LinkedIn, and Instagram. Finally, with flexibility in its plan and scalability, Zoho Social would fit any business right from a solo entrepreneur or large marketing agencies.
Zoho Social Stats:
Best for: Businesses already using Zoho’s suite of products.
Total Downloads: 500,000+
Rating: 4.4/5
Price: Starts at $10/month
Sendible is tailored specifically for agencies and teams managing multiple clients. It offers you comprehensive social media management capabilities from post scheduling, social listening, and advanced reporting features.
Sendible Stats:
Best for: Agencies managing multiple clients.
Total Downloads: 300,000+
Rating: 4.3/5
Price: Starts at $29/month
Metricool has a highly analytical and scheduling tool for the management of social media and ad campaigns. It is one of those tools for businesses and marketers that require a tight view of their social media performance.
Metricool Stats:
Best for: Businesses needing in-depth analytics and reporting.
Total Downloads: 200,000+
Rating: 4.5/5
Price: Starts at $15/month
Later is a visual content scheduling tool. Suitable for businesses geared toward Instagram marketing, Later offers a visual calendar of content, post-scheduling features, and Instagram analytics.
Later Stats:
Best for: Instagram-first strategies.
Total Downloads: 1 million+
Rating: 4.4/5
Price: Free plan available; paid plans start at $12.50/month
Sprout Social is a full-featured platform for businesses and agencies which look for strong engagement and analytics features. First launched back in 2010, Sprout Social found its way to the leader's corner in the social media management niche, because it has built up an instrument set aimed at helping users optimize their social media strategy, effectively engage with their audience, and measure performance across a number of platforms. It supports maximum of the major social networks sites.
Sprout Social Stats:
Best for: Businesses needing robust analytics and team collaboration features.
Total Downloads: 1 million+
Rating: 4.6/5
Price: Starts at $89/month
ContentStudio is suitable for agencies as well as businesses that have a focus on content marketing. It offers advanced scheduling, analytics, and even content discovery features to make marketing easier.
ContentStudio Stats:
Best for: Content marketers and agencies.
Total Downloads: 500,000+
Rating: 4.5/5
Price: Starts at $25/month
Loomly is a user friendly, visual content planning and social media management platform that's specifically for brands. Best suited for intuitive and visual planning as well as management of content, the platforms suit brands that require an easy- to-use method for planning and managing their content.
Loomly Stats:
Best for: Brands and agencies seeking visual planning tools.
Total Downloads: 300,000+
Rating: 4.4/5
Price: Starts at $26/month
This all-in-one social media management tool offers various advance features including post scheduling, social listening, and brand monitoring. This would be suitable for businesses and agencies that manage many accounts.
eClincher Stats:
Best for: Businesses and agencies needing an all-in-one tool.
Total Downloads: 100,000+
Rating: 4.3/5
Price: Starts at $59/month
CoSchedule is a basic management tool that has emphasized simplicity and user-friendliness. It is perfect for smaller businesses and small teams to fit into any budget without getting too much with features.
CoSchedule Stats:
Best for: Businesses seeking a simple and affordable scheduling tool.
Total Downloads: 150,000+
Rating: 4.2/5
Price: Free plan available; paid plans start at $7/month
Hopper HQ is another such scheduling and management tool for social media, which specializes in scheduling visual content. As such, it is a favorite among brands and influencers who rank Instagram among their leading marketing outlets. The intuitive interface, combined with its powers, allow users to curate and schedule posts visually, therefore keeping any Instagram feed looking and feeling consistent. It is a cross-platform multi-account management app on Facebook, Twitter, and LinkedIn. However, its core strength is actually through its tools within Instagram that allow drag-and-drop scheduling and hashtag management.
Hopper HQ Stats:
Best for: Businesses focused on Instagram and visual content scheduling.
Total Downloads: 250,000+
Rating: 4.3/5
Price: Starts at $19/month
There are different choices for Hootsuite, depending on the very needs, budget, and goals of your business. If you're seeking affordability, advanced analytics, or an easy interface, there is an option to suit every choice. A lot of features that are available in such tools as Agorapulse, Buffer, and Sprout Social will allow for businesses and agencies of all sizes and strategies to pick the best fit for their social media management. Dive into each option in detail to find out which will take your social media efforts to the next level.
