For every business nowadays, social media management is a very important aspect in its marketing strategy. Brands and organizations need to continue to be engaging on each of the various social media. The process has become a cumbersome task for many, and thus, more are seeking the help of social media management tools like Hootsuite. The tool has gained huge popularity compared to other products which contain great features like post scheduling, analytics, and social listening. However, despite its reputation, Hootsuite does not make the cut for everyone. For some, it may be too costly, while others see it as having insufficient features or too much of a hassle to get along with. This is where the best Hootsuite alternatives come in.
Hootsuite alternatives can be pretty helpful in offering not only low price but also specific features of appeal for certain businesses. Regardless of whether you have a small business or company or maybe are a big enterprise, well even if it's a digital marketing agency, this is one case where finding the right tool comes into the picture. Continue reading to learn some of the best Hootsuite alternatives that are up for your use today, such as Agorapulse, Buffer, Zoho Social, Sendible, Metricool, Later, Sprout Social, ContentStudio, Schedule, Loomly, and eClincher. And we will dig into how they shine, with which pricing plans, what key functionalities they bring forward, both pros and cons, and to whom they are especially useful for.
Hootsuite is that social media management application that will schedule a post, allow users to manage multiple accounts in one dashboard, track analytics, and engage with their audience. Hootsuite allows support for various platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Hootsuite helps businesses automate their social media efforts, gain insights into performance metrics, and execute campaigns efficiently.
However, for some users especially small businesses and freelancers, Hootsuite comes with too big of a price tag and too many feature limitations. This means many people will turn to finding Hootsuite alternatives that can better match their specific requirements.
Hootsuite is an absolutely powerful tool, but it might not be the best pick for your business. There are numerous reasons why you may need to look for an alternative.
Cost: Hootsuite plans are quite expensive, especially for small businesses or individuals. Most of its advanced features are only available on the more costly plans.
User Interface: Some of the users criticize Hootsuite as having an out-of-date or overly complicated interface, where it is hard for them to enjoy using this service.
Lack of Proper Features on Low-Tier Packages: Hootsuite's base and mid-tier plans lack a lot of needed features for growing companies, such as advanced analytics and better team collaboration functionality.
Better Integration Options: There are alternatives that offer better integration with other tools, including CRMs, email marketing platforms, and other specialized social networking sites.
Scalability: Depending on the size of your business and the potential level of growth, one may need a tool that scales with their ever-increasing needs.
The best Hootsuite alternatives should strike a balance between cost, feature sets, and usability. The platform should be excellent for scheduling, social media analytics, and platform support. Businesses expect growth in online presence through excellent team collaboration features, social listening capabilities, and third-party app integration.
Below is a comprehensive list of the best Hootsuite alternatives, with detailed information on each tool's total downloads, rating, best use cases, price, and features.
Agorapulse is a multi functional social media management software including all aspects for efficient scheduling, monitoring social media and analytics. Marketing agencies and social media managers tend to like it especially for its team collaboration features and rich reporting capabilities.
Agorapulse Stats:
Best for: Social media managers and agencies looking for an all-in-one tool.
Total Downloads: 1 million+
Rating: 4.6/5
Price: Starts at $99/month
Buffer is another intuitive social media management tool that mostly emphasizes its simplicity and ease of use. It features post scheduling, basic analytics, and social engagement tools, making it very suitable for smaller teams and single users.
Buffer Stats:
Best for: Small businesses and freelancers seeking a simple, affordable solution.
Total Downloads: 2 million+
Rating: 4.5/5
Price: Free plan available; paid plans start at $5/month
●Easy scheduling and publishing
●Link shortening and tracking
●Engagement and analytics tools
●Integration with other apps like Canva
●Multiple account management
●Mobile app support
Zoho Social is a part of the suite by Zoho, offering a full-fledged tool that can be used easily with the integrations it comes with for Zoho CRM and any of the other applications used in this suite. It is an instance designed specifically to offer robust social media management features to businesses of all sizes.
Zoho Social Stats:
Best for: Businesses already using Zoho’s suite of products.
Total Downloads: 500,000+
Rating: 4.4/5
Price: Starts at $10/month
Sendible is tailored specifically for agencies and teams managing multiple clients. It offers you comprehensive social media management capabilities from post-scheduling, social listening, and advanced reporting features.
Sendible Stats:
Best for: Agencies managing multiple clients.
Total Downloads: 300,000+
Rating: 4.3/5
Price: Starts at $29/month
Metricool has a highly analytical and scheduling tool for the management of social media and ad campaigns. It is one of those tools for businesses and marketers that require a tight view of their social media performance.
Metricool Stats:
Best for: Businesses needing in-depth analytics and reporting.
Total Downloads: 200,000+
Rating: 4.5/5
Price: Starts at $15/month
Later is a visual content scheduling tool. Suitable for businesses geared toward Instagram marketing, Later offers a visual calendar of content, post-scheduling features, and Instagram analytics.
Later Stats:
Best for: Instagram-first strategies.
Total Downloads: 1 million+
Rating: 4.4/5
Price: Free plan available; paid plans start at $12.50/month
Sprout Social is a premium tool for business users with a focus on analytics, teamwork, and complete reporting. The advanced features include social listening, customer engagement, and in-depth analytics.
Sprout Social Stats:
Best for: Businesses needing robust analytics and team collaboration features.
Total Downloads: 1 million+
Rating: 4.6/5
Price: Starts at $89/month
ContentStudio is suitable for agencies as well as businesses that have a focus on content marketing. It offers advanced scheduling, analytics, and even content discovery features to make marketing easier.
ContentStudio Stats:
Best for: Content marketers and agencies.
Total Downloads: 500,000+
Rating: 4.5/5
Price: Starts at $25/month
Loomly is a more visually oriented content planning and social media management solution that's pretty easy to use. It’s perfect for brands that need to plan and manage their content in an intuitive, visual manner.
Loomly Stats:
Best for: Brands and agencies seeking visual planning tools.
Total Downloads: 300,000+
Rating: 4.4/5
Price: Starts at $26/month
This all-in-one social media management tool offers various advance features including post scheduling, social listening, and brand monitoring. This would be suitable for businesses and agencies that manage many accounts.
eClincher Stats:
Best for: Businesses and agencies needing an all-in-one tool.
Total Downloads: 100,000+
Rating: 4.3/5
Price: Starts at $59/month
Key Features:
CoSchedule is a basic management tool that has emphasized simplicity and user-friendliness. It is perfect for smaller businesses, solopreneurs, and small teams to fit into any budget without getting too much with features.
CoSchedule Stats:
Best for: Businesses seeking a simple and affordable scheduling tool.
Total Downloads: 150,000+
Rating: 4.2/5
Price: Free plan available; paid plans start at $7/month
Hopper HQ is a visual planning and a scheduling social media tool that is primarily oriented towards Instagram use, though it also supports Facebook, Twitter, and LinkedIn. It's perfect for brands and influencers who prioritize visual content and need an intuitive way to manage and schedule their social media posts..
Hopper HQ Stats:
Best for: Businesses focused on Instagram and visual content scheduling.
Total Downloads: 250,000+
Rating: 4.3/5
Price: Starts at $19/month
●Visual content calendar for Instagram, Facebook, Twitter, and LinkedIn
●Drag-and-drop post-scheduling
●Bulk scheduling for efficiency
●Hashtag research and management tools
●Post-preview feature for Instagram
●Analytics for post-performance tracking
There are different choices for Hootsuite, depending on the very needs, budget, and goals of your business. If you're seeking affordability, advanced analytics, or an easy interface, there is an option to suit every choice. A lot of features that are available in such tools as Agorapulse, Buffer, and Sprout Social will allow for businesses and agencies of all sizes and strategies to pick the best fit for their social media management. Dive into each option in detail to find out which will take your social media efforts to the next level.
