Contests are captivating ways to attract more visitors and generate bigger brand exposure. Small businesses run numerous types of contests on their Facebook Pages that not only drives more traffic to their site but also enhance engagement and increase follower count on their Facebook Page.
A list of a few Facebook Contest Ideas that are popularly run by businesses has been discussed here to help you pick some insight on the type of contest you can run to promote your business or brand:
Find a gift to give away and ask people to LIKE your page to enter the contest. You can simply increase your page likes and followers count through this process.
Ask your followers to comment on your post, answer a question or just type in a symbol to enter the contest. This is a great way to promote because Facebook’s algorithm give more importance to comments than likes.
Simply create a post and ask people to like it. This will attract a pool of likers and enhance the reach of the page. However, your post won’t be able to receive much traction if people merely keep liking the post.
Ask your fans to submit their entries by posting a picture or status update on your Fan Page’s timeline. Caption contests are a great way to promote your page and come with the bonus of your fans enjoying the entry posts.
The entrants are asked to send a photo with your product in the picture. The photo is posted on your page and one winner is chosen every week.
Simply ask a question, give fans a few options in terms of answers and then select your winner from among the entrants with the right answers.
Fill in the blank contests consist of a sentence or paragraph in which you ask your fans to add their own unique perspective by filling the blanks. It is an effective way to increase engagement on your page.
Post a picture and ask your followers to tag themselves in it. No sooner do they tag themselves than it will show in their friend’s timeline, creating a buzz about your page and getting more visibility for your product.
Specifying at what number of follower count you will hold the giveaways is a great way to encourage people to like your page or post and share your contest.
Ask your fans to submit photos and then vote for their favourite photo. This is one of the most effective ways of promotion since people ask their family and friends to vote, meaning bonus likes and more engagement on your page.
It is slightly different from #2 because in this you are not merely asking your fans to post a random comment but to solve a puzzle or answer a trivia question.
As soon as your fans start uploading images, there will be continuous engagement on your page since other fans and their followers will like, share and comment on those images.
This is almost like #9 but with a little twist. Instead of specifying that you will give away a prize when you reach a certain number of followers, award the 100th or 1000th fan a prize.
It is another creative timeline contest where you can create a post and ask fans to comment using a photo. Ideas could also include a contest of photos submitted by fans using your product or why they need your product.
Ask your fans to rate your new product on a scale of 0-10 and what they think about it. The person with the best feedback will get the product totally free. This not only doubles the rate of engagement on your page but also popularises your product.
This is an useful newsfeed contest as it helps you come up with great ideas for a problem. You can ask the fans to pick a logo for your business, help decide a book cover or the name of a menu and much more.
Facebook has become a popular marketing strategy for businesses of all sizes. Large businesses have great success stories as they often have paid blog posts, celebrity endorsements and much more. However, there are numerous success stories of small businesses that did not spend much but still tasted success. Some of them include:
Whether you’re a marketer or a business owner, chances are that you too will get involved in running a Facebook contest of one sort or the other. However, to get the best returns on investment from these contests, it is advisable to keep your contest idea and the give-aways brand specific. This will not only attract more active participants and boost the visibility of your products, but also make more users to buy your products.