If you really wanted to win somebody over, what would you be most likely to do? Probably research that person’s background, digging deep to find out their likes and dislikes, and uncover what really matters to them. You’d learn their deepest desires and fears.
So why don’t we do the same for our customers? We try to sell products to them without really knowing anything at all about who we’re selling to. And yet each business’s customer base is completely unique. Marketing and sales success
