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The Differences in B2C & B2B Marketing and How You Can Succeed at Both
Business
,
Sales & Marketing
Both B2B and B2C industry models have experienced exponential digital growth.
Benefits of Content Personalization For B2B Marketers
Sales & Marketing
,
Content Marketing
Personalization matters in B2C, at least that’s what 92% of marketers believe. But is it that relevant for B2B? After all, aren’t B2B buyers looking for a supplier they can rely upon, not somebody who can get to know them better?
