Sales & Marketing

Conversational marketing focuses on growing a business’s sales funnel over personalized real-time conversations with customers.

Workflow automation tools and productivity-boosting platforms can help remote marketing teams in managing their processes more efficiently. In this article, we take a look at some of these platforms and software.

What do you think is one of the most amazing digital marketing inventions by man?

Lead generation tactics are a key part of your marketing strategy, but it's not enough to just chase all the available leads without a good plan.

There's no doubt that generating leads is essential for businesses of all sizes. After all, leads are the lifeblood of any company, and without them, growth and success would be impossible.

The lives of enterprises are growing increasingly tough as people's lifestyles change.

It’s no secret that the conversion rate is essential for any business – no matter the type. It is what aids in growing a business in reaching new heights.

Translating data into actionable insights can be a nightmare for most sales teams. Whether it’s insights from Google Analytics or figures and stats from your own CRM, data is everywhere.

Email marketing is the use of email messages to market a product, service or event. Email Marketing has been around since the late 1990s.

AMP emails have been a buzzword in the marketing circles, and over the years, it has interested a lot of companies in generating more revenue and customers.