Sales & Marketing

Getting noticed in business is hard. Unless you’ve managed to think of a business idea that nobody else has come up with before, the chances are that you’re one of dozens - perhaps even hundreds - of companies operating within the same industry. Each of those companies has an advertising budget. If you’re a startup or a smaller business, those budgets are probably bigger than yours. That makes it almost impossible to attract customers away from them by using the same promotional tactics.

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