Cloud Cover Music, a fast-growing Los Angeles-based streaming music service for business. Cloud Cover Music is the #1-rated digital music service used at tens of thousands of locations every day to delight customers, soothe frayed nerves during the COVID-19 epidemic, and energize employees. Mitch has held executive marketing and sales roles at CloudPassage, Moovweb, iRise, Sybase, and other fast-growing start-ups and is a published book author (IMSA 1969-1989).