Social media is one of the most effective ways to help your business get more traffic and generate new leads through content creation, scheduling shares, engaging with followers, repurposing content and much more. Using the right social media management tools and having a good social media presence on the major networks like Facebook, Twitter, Google+ and LinkedIn have become a necessity for businesses these days.
20 of the best Social Media Management Tools have been discussed below that will aid you in saving time, getting better results, and making the most of your every single social interaction:
Hootsuite is one of the most widely used social media management tools helps you schedule and analyse your social media marketing campaigns across multiple social networks like Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more from one web-based dashboard.
Buffer helps you manage accounts in multiple social networks by providing the means for a user to schedule posts to Twitter, Facebook, Google+ and Linkedin. It also contains features that give post suggestions to users as well as information about the number of clicks, retweets, likes, favorites, mentions and potential views of each post based on the number of feeds.
Everypost is an all-in-one publishing solution that makes it easy to curate visual contents from variety of sources, customize and schedule posts as well as take greater control of your social media pages. It also makes it simple and convenient to share multimedia content across multiple social platforms like Facebook, Twitter, Google+, Linkedin, Pinterest and tumblr.
Sprout Social is a social media management tool that allows users to schedule updates and integrate with Twitter, Facebook, LinkedIn, Instagram, Google+, Zendesk, UserVoice, Feedly and Google Analytics.
Agora Pulse lets you schedule content and manage all social media messages for Twitter, Facebook and Instagram in one place. It also provides dynamic reports for all the three social networks and allows you to run contents and promotions.
Social Oomph lets you boost your social media productivity, schedule updates, find quality people to follow as well as monitor your social media activity for Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, Plurk, and App.net.
TweetDeck is a social media dashboard application for management of Twitter accounts. Like the other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It also lets you connect multiple Twitter accounts, customize what you want to see, organize your feeds, and even compose and schedule tweets.
Crowdbooster measures and optimizes your social media marketing besides providing powerful, easy-to-use analytics and recommendations on Twitter and Facebook.
EdgeRank Checker is a free tool that enables you get comprehensive reports on your social media performance with one click, understand the best ways to optimize your Facebook content as well as create custom content that increases engagement and optimizes your newsfeed response.
Tailwind enhances your visual marketing on Pinterest & Instagram by letting you find and schedule content, run contests and more. It helps you create multi-board pins, bulk uploads, calendar scheduling as well as optimize the best times to send your pins to get the highest engagement.
SocialBro is a twitter analytics & management tool which provides insights to your analytics and suggestions for targeting and engagement. It also helps you keep a tab on your key influencers and competitors, schedule contents and reports and create ads on Twitter.
Tweepi is a social media management tool that helps you analyze and manage your Twitter followers effectively, remove unfollowers, cleanup inactives and follow new, interesting tweeps.
IFTTT is an automation tool that allows you to easily connect any major network together to automate sharing on sites like Facebook, Twitter, LinkedIn and more based on any action you desire like sending out a tweet automatically every time you publish a new blog post and much more.
SocialFlow helps you manage paid, owned, and earned social media campaigns in one place, recommends specific posts, pins, or tweets for you to promote and even lets you use keywords and segmentation to analyze these campaigns.
BuzzSumo is an important tool for content marketing and SEO campaigns that gives you social data on top performing content and influencers based on your search queries. It also lets you view who has shared a specific piece of content and create a list of influencers based on your interest.
Oktopost is a social media management tool that lets you publish social messages, engage with social sales and support employee social advocacy.
Bitly is a url shortener and click reporting tool that works great for Twitter with short posts and lets you track the clicks to help you understand how well your content converts traffic to your website.
MeetEdgar allows you to track and schedule updates besides recycling your posts to help you reach a larger percentage of traffic from recycled content later.
Socedo is an automated social media lead generation tool that works with Twitter and LinkedIn to help you find the right leads from social media channels.
Shoutlet is enterprise-level social media marketing software that aims to help companies understand their market, grow their social database and drive their business by creating a seamless platform that guides targeted campaigns through analytics.
Choosing the right social media management tools for your business is very important. You need to have a good understanding of your business needs to be able to choose the right tools that will serve your business purpose. Doing this will not only help you use the right social media management tools effectively for your business but also improve your social media performance and boost the results.