The world of content creators of all kinds has always had to deal with one fundamental dilemma. Some creators and managers believe that content should be predominantly data-driven and strategically engineered, while others choose to rely on their gut feeling.
However, this is largely a false dilemma, as one does not exclude the other. Data-driven content doesn’t necessarily entail suppressing the creative impulse, especially in the world of marketing. On the contrary, easy access to valuable