Social Media not only helps in the acquisition of customers but also enhances the brand exposure. As a marketer, blogger or a businessman, it is important to use social media to grow your business. Twitter’s rising popularity has made it one of the most important platforms for amplifying business.
Similar to SEO tools, there are many tools available for Twitter Marketing. Many of them have common features and utilities while a few of them have some unique features that make them stand out from the other Twitter tools.
The most important tools that online/offline marketers, bloggers and small businesses use to manage their twitter accounts and grow their businesses include:
TweetDeck is a social media dashboard application for the management of Twitter accounts that can be used as a Web App, a Chrome App or a Desktop App. It interfaces with the Twitter API to allow users to send and receive tweets and to view profiles.
TweetReach is an application by Union Metrics that is used by thousands of agencies, marketers and brands around the world for detailed Twitter analytics. It provides measurement on the reach of Twitter accounts, brands, campaigns, events and hashtags on Twitter as well as helps customers understand and improve their social media strategies.
ManageFlitter is a web-based application that helps Twitter users gain insight into their Twitter account and provides a set of tools to curate, prune and grow their account effectively. It also allows users to integrate their Google+ account with their Twitter account.
Twitterfeed is not affiliated with Twitter and licenses the trademark “Twitter” from Twitter, Inc. Twitterfeed’s service is intended to augment and enhance the service provided by Twitter, Inc. It allows users to tweet the last posts published in a blog via RSS feed.
Tweepi helps you get more Twitter followers for your Twitter account by letting you search for followers interested in your topic. You can then engage your followers by mentioning them in tweets, adding them to list or following them and get notifications via email and phone to grow your brand and boost your visibility.
TweetChat is a Twitter chat platform that allows users to participate in real-time hashtag conversations, visit and share their opinions on different topics. It usually follows a question and answer format.
Twilert helps users improve their customer service and generate new business leads without the need of technical training. The users can effectively monitor their Twitter reputation within minutes.
GroupTweet helps organizations and groups use Twitter in a more effective way. It lets multiple contributors to add content to your account with you still having full control over the content and timing of what gets tweeted. Its feature of message moderation allows you to approve messages with one click from your email before they are tweeted to the public.
Buffer allows you to simply schedule your tweets to be spread throughout the day and provides great analytics on your tweets to help you determine what part of the content you share is more preferable to your audience as well as the times of the day when your tweets get the maximum attention.
TweetStats is a great free tool that helps you keep track of your Twitter usage as well as tweets by hour, month and tweet timeline to recognize the social media patterns.
For all the internet marketers, bloggers and businesses looking forward to increase their sales, brand awareness and visibility, knowledge of these Twitter tools is essential to make most of this network.