Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in a web search engine’s organic or unpaid results. It may target different kinds of search including image, local, video, academic or news search as well as industry-specific vertical search engines.
Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by enhancing their visibility in search engine results pages through paid advertising.
A summarised list of popular SEM/SEO Tools that ease the report generation, keyword research, backlink check, search result visibility or traffic report have been discussed here:
SpyFu, originally GoogSpy, shows the keywords that the websites buy on Google Adwords as well as those that the websites are showing up within search results. It also reflects the cost per click and search volume statistics or keywords while using the data to show what the websites are approximately spending on advertising.
SimilarWeb uses big data technologies to collect, measure, analyse and provide user engagement statistics for websites and mobile apps as well as services in Market Intelligence, web analytics, data mining and business intelligence for international corporations.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing from SEO and PPC to social media and video advertising research.
4. Seed Keywords
Seed Keywords is free tool that helps users find valuable keywords. The words or phrases given by Seed Keywords can be used as part of your SEO and keyword research.
Moz is a SaaS company that sells inbound marketing and marketing analytics software subscriptions. It offers numerous SEO tools including Term Extractor that shows the importance of words or phrases and what HTML components keywords show up in as well as SEO Toolbar which is an SEO audit tool.
6. Google Trends
Google Trends is a public web facility based on Google search that shows how often a particular search term is entered relative to the total search volume across various regions of the world and in various languages. It allows the user to compare the volume of searches between two or more terms.
7. Google Adwords
Google Adwords is an online advertising service that allows advertisers to compete to display brief advertising copy to web users based in part on cookies, keywords predefined by the advertisers that might link the copy to the content of the web pages shown to users.
DeepCrawl is a comprehensive website crawler that analyses your website architecture to help you understand technical issues to improve SEO performance as well as the web by providing data that will make your web presence accessible, relevant and effective.
BuzzSumo shows you the most shared links and key influencers for any topic or website and is ideal for content strategy, outreach and competitive research.
10. Authority Labs
Authority Labs provides accurate and reliable search engine ranking data and keyword insights. It allows users to automate SEO monitoring, track local rankings and recover keywords with its SEO software.
Since SEO and SEM are non-intrusive marketing tools and do not involve unnecessary ads or mails, B2B marketers are widely using SEM/SEO tools for increasing their online visibility and augmenting sales while reaching out to their target audience through high page ranks and remarkably done websites.