Social media monitoring, also known as social listening, allows you to gain powerful insight into your customers, competitors, and industry influencers. It is an ongoing process of tracking online conversations that helps in finding information about URLs, hashtags, keywords and other terms related to accounts, brands, businesses, organizations and competitors.
The process not only helps in better understanding of the different target markets ranging from prospects to competitor customers, but also determines how a brand is perceived; analyses consumer behaviour and identifies customer issues.
A list of top 20 social media marketing tools has been given here to help you get started:
1. Social Mention
Social Mention is a social media search and analysis platform that allows you to easily track and measure users' opinion about you, your company, a new product, or any topic across the web's social media landscape in real-time.
The tool monitors 100+ social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, Google and more. It also provides a point-in-time social media search and analysis service, daily social media alerts, and API.
Mention monitors millions of sources in real time in over 40 languages and lets you track your mentions on major social media platforms including Twitter and Facebook.
The tool enables you to interact with posts using your tracked keywords directly from the dashboard and alerts you whenever someone includes your keyword in a post.
Talkwalker analyses results in real-time, finds deeper insights faster with its text and image analytics, enables you to save time with automated reports and share key findings as well as turn social data insights into action instantly.
The tool tracks keyword from almost all major social platforms, blogs, forums and online news websites. It also calculates the metrics surrounding Twitter and Facebook conversations and how much a user or brand is contributing to online discussions relating your keywords.
4. Hootsuite Pro
Hootsuite Pro is a social media marketing tool suitable for entrepreneurs, startups, agencies, small businesses and brands.
The tool helps you manage all your social accounts in a streamlined manner to generate more leads and web traffic as well as grow your online community by publishing content to multiple social networks from one secure, web-based dashboard.
Tailwind lets you discover content, schedule posts, monitor conversations, launch promotions and analyse results for Pinterest and Instagram.
The tool monitors new followers, popular pins, pin engagement and hashtags. It also finds out what type of audience is most engaged and what type of pins they respond best to.
Piqora is a visual monitoring tool for Pinterest and Instagram that lets you create your own branded page for contests, where you can track reach, impressions, top photos and top participants.
The tool has some of the best data and analytics for your social profiles, hashtags, images and keywords. It is an Earned Content Platform that amplifies engagement and performance in every channel with curated, high-converting images and videos taken by real people.
Viralheat is a comprehensive tool that monitors conversations relating your brand across social media platforms such as Twitter, Facebook, Instagram, Pinterest, Youtube, Google+, Tumblr, Foursquare and many more.
The tool identifies trends to drive insights around your social media performance, obtains key insights and makes informed decisions for maximizing your social ROI. It also provides real time metrics for your business.
CyberAlert is a comprehensive and integrated media monitoring tool with a PR Measurement & Analysis Dashboard that provides an in-depth understanding of how customers perceive your brands, enables better PR decision-making based on detailed data, improved staff productivity and much more.
Digimind tracks keywords in real-time from major news outlets and social media platforms, informs you about how customers perceive your brand and compares and contrasts data from different keywords.
IceRocket acts as a blog and Twitter search engine that narrows results by domain, author, language, publishing date and secondary keyword use. The only drawback of the tool is that you can’t save or continuously update your mentions so you will have to perform a new search every time you update.
11. Little Bird
Little Bird is an influencer marketing tool that monitors close-knit social media communities to help you identify and listen to conversations about a relevant keyword. This will enable you to spot social trends even before they become popular.
The tool strengthens your social media strategy by mapping influencer networks to drive more effective marketing.
Nuvi allows real-time monitoring from top social networks and nearly 4 million RSS feeds in over 20 languages.
Its channel dashboards help you keep track of followers, engagement, impressions and demographics and the tool lets you create interactive, accurate, and detailed PDF reports that are easy to share.
Buzzsumo analyses what content works best for any topic or competitor and finds the key influencers to promote your content.
The tool informs you about the users who have used your keywords and helps you identify topic influencers that led to such conversations relating your keyword. You can also customize the tool to get alerts whenever a website uses your significant keywords.
Synthesio social media monitoring tool that analyses data to convert to data-driven insights for smarter business decisions, informs you about how your content is perceived by customers and prospects across the web.
The tool also helps you visualize and share social KPIs across your organization in real time, measures the impact of your social media activities to drive your brand growth and scales insights across the enterprise with the industry's leading ecosystem.
Sysomos allows you to find customers, influencers, trends, and topics that work best on the web, track the people and conversations that matter most and share the most engaging content across the web.
The tool lets you publish and respond to your community in real-time as well as understand, evaluate, and measure the impact of your social media campaigns.
Trackur is a social media monitoring tool that fully monitors all your social media and mainstream news, including Twitter, Facebook, Google+ and more, provides social insights including trends, keyword discovery, automated sentiment analysis and influence scoring.
The tool also white labels your dashboard with your URL, logo, and colour scheme.
Brandwatch provides deep insights into consumer opinion on any topic from across the social web.
The tool makes it easy to gather customer feedback and uncover trends impacting your brand, products and marketplace and also reveals key consumer insights to drive product innovation.
Keyhole allows hashtag and keyword tracking to help you track all posts containing your hashtags and keywords from Twitter and Instagram. It supports account tracking and reporting for monitoring all posts by your brand and competitors while optimizing your content strategy, growth and engagement.
The tool’s real-time dashboard even shows the list of people who posted with your hashtag along with the number of retweets, likes and impressions generated by your campaign.
These tools enable you to engage and interact with fans and customers, thus building your brand’s reputation in the digital world. This gives a boost to your social media activity and engagement with your social communities.