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Dec 26,2018

The Top Three Outreach Tips Every E-Commerce Startup Should Know

Coming up with a brilliant business idea is trouble-free.

Building an e-commerce site is simple.

Launching your product is easy.

What’s not easy is to put out an outreach campaign to promote your product or service to your potential customers. You already know the drill: As an e-commerce startup, your priority is to sell your products to your marketplace. So, if you don’t know how to launch a successful outreach campaign, your business will hardly see the light of day.

This article offers you the top three blogger outreach tips that will help you promote your digital startup to your global audience. Let’s jump right in…    

1. Are you pitching a me-too idea or introducing monopoly content in the industry?

Before you reach out to an A-list blogger, take some time to answer this question. I repeat: please, spend some time to answer the question—honestly.

  • What great idea do you have that others don’t?
  • Is your idea original? Unique?
  • Has anyone written about it before? Or, is it just a regurgitated content designed to score some backlinks?

Don’t waste your time if you can’t think and research and create original content that will serve readers with values!


Because top bloggers will never accept poor content, me-too content that careless with originality. However, they’re more than happy to accept, and even ask you to submit more content, as long as the content is chock-full of authoritative facts, stats, and data, credible information, and practical tips.

It doesn’t matter whether the content is a blog post, a white paper, or a 3-minute video. As long as the content is epic and monopoly, Forbes’ editor, for example, will publish it.

And you’ll get all the traffic, social media followings, and link juices that you deserve. That’s you need to improve your copywriting skills if you want to win the blogger outreach game.

Let me explain…    

2. Your e-mail must pass a basic copywriting test.

And some of the basic e-mail copywriting skills include:

  • Simplicity,
  • Straightforwardness, and
  • Clarity.

That’s a no-brainer, right? “Everyone can keep it simple,” you might say. Maybe not.

As it happens, simplicity is, in itself, a tough thing to do. “Simplicity,” as Steve Jobs puts it, “is the uttermost sophistication.”

Professional editors at top blogs and online publications are sophisticated. They hate reading e-mails that are filled with jargons and complex wordings. They want to read succinct, lucid emails with a clear message which is why you need to keep your pitches simple if you want to get a yes from an editor.

So, how do you keep your email pitches simple?

Start with your ideas. You don’t have to overcomplicate your ideas just because you’re pitching an editor at Forbes.

  • Keep it simple.
  • Keep it clear.
  • Keep it brilliant.

You’ve got to approach the blogger with some class. In your pitch, show them a snippet of your blog post idea—in your outline. And keep the email content short, simple, and catchy. The use of bullet points is a must.

And don’t forget to edit and proofread the email for grammar and punctuation.

3. Are you a professional blogger? Show your answer in real life. Don’t just tell.

You’re competing with hundreds or even thousands of bloggers, business-savvy folks, successful brands and startups when pitching an A-list blogger at world-class websites. Keep that in mind.

As you sit down to write your pitch, do everything you can to show the editor—not tell them—that you’re the professional that they are looking for. And the best way to do that?

Use your corporate email.

Let them know that you’re a serious blogger, representing your online brand. The editor will feel more comfortable investing their time on you. Your email signature is also important. Drop your email signature and social media tools after every email pitch. It’s a sign of seriousness and professionalism.

Also, make sure that your website is professionally designed, so that you’ll be seen as a professional, as a credible person.

The point?

The point is to appear more credible, so you can increase your chances of getting accepted.

Author Bio:
Suhaib Mohammed is a founder and CEO of SuhaibMohammed, a digital freelance writing agency that grows ecommerce businesses.

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