An eCommerce website is considered a hub of numerous products to attract potential customers and turn them into regular buyers. It is okay to keep on moving with marketing and optimize the product pages of your store and getting the required traffic from the search engine. However, the addition of blogging can spice up your entire online business game that includes business development, outreach, and revenue maximization.
The online stores that are built on standalone eCommerce platforms like Magento or PrestaShop do not have a blog section by default, which makes most of the storeowners unable to think about blogging. In general, it gave the perception that blogging is not fruitful for a webshop that’s why most of the merchants ignored it in the initial phases.
The recent surge in blogging and content marketing has proved this notion wrong, which made the e-commerce businesses rethink about hosting a blog on their online store to spread a brand voice and reap more of the blogging benefits. If you have a store on Magento, you can seek assistance from tools like Magento 2 Advance SEO Blog Extension to add a publishing platform right on a store and step ahead with a proven content marketing strategy. Storeowners who are using PrestaShop, BigCommerce, Shopify or any other application can find alternative solutions on their official marketplaces.
Blogging is not just a vacant section of your eCommerce website that bears the news section only. You can add in a journalistic flavor, build authority, rank, and index in search engines, gain a lot of traffic, and ultimately super-charge your online business. In this article, I am sharing some of the valuable blogging tips for you to follow and gain traction in boosting your online store revenue and conversions.
1. Publish Educational Posts
A vast portion of eCommerce users is not clear about the quality, usage, and scope of the products you sell. If you are into a business of electronics, there might be a list of things a layman don’t even know.
To help them differentiate the higher quality you have to offer in the market from the other products, you need to educate them a bit on your corporate blog. This shall be done for the sake of making them understand quality traits so that they do not fall prey to the poor product or service provider.
Additionally, you can write about different uses and practicality of your products. For example, an online store that sells kitchen utensils can create tutorials as to how their products can be used in cooking and baking amazing meals.
2. Post your Customers Voice
Dedicate a corner in your blog to your happy customers. Apart from their valuable testimonials, you can start a series of monthly or fortnightly customer interviews to share their experiences with your products and services. This can help you in the following ways:
3. Pursue Users to Comment
A comment on your blog may seem to be a token of appreciation to a blogger, but for the eCommerce website, it is a conversation starter. Write captivating posts on your blog, add a comments section, and let the users share appreciations or thoughts at the end.
So, what do you need to do to acquire comments on your corporate blog? You can start with compelling content that either share events similar to their routine or raise questions about what you think they will be aware of.
Add a question at the end of the post or ask them what do they think about the tips or strategies you discussed in the article. This will eventually bring you more user engagements that can be nourished to conversions.
4. Share Business Specific News
Let the readers of your corporate blog know what’s going on around your business and within the industry. As a general practice, people try to avoid watching news channels and websites as they are filled with political sensations, which often make them miss out on information about products and service that can be of much use to them. Hence, they are glued to the website that share news specific to a niche or business as it sounds authentic, credible, and relevant.
You can cash out on publishing news on your business blog by writing recent stories. For example, an online clothing brand can talk about how the government is taking steps to reduce taxes on recyclable clothing material or how it can affect the global ecosystem.
5. Add Social Media Share Buttons
Social media is the most effective when it comes to supercharging your eCommerce website with relevant traffic. If you are putting your efforts in bringing top-notch articles for your readers, let them share the posts on social media with a click. Have a quick to install plugin that supports your eCommerce platform and has all the share buttons to the prominent social media channels. Be sure to enable sharing blogs on Facebook, Twitter, Pinterest, LinkedIn, and Stumble Upon.
6. Have the power of Visuals
Written content can bring you tons of organic traffic from search engines, whereas visuals can make them stay for longer and convert. Visuals like images, memes, infographics, and GIFs play the part of engaging users when they try to skip huge chunks of the text.
To make the most out of visual, you may need to optimize your eCommerce web design that can display images in a perfect size and well-embedded videos from external sources. In addition, visual content creates a visual context that has a spellbinding effect on the user. Thus, making the users scan the image to understand or watch the video in full. As a result, users become more prone to conversion.
7. Build and Segregate Subscribers
An eCommerce website may attract users from different walks of life. Some of them may be doing jobs, others may be businessmen, or students yet. You can encourage them all to subscribe and then segregate them with respect to their likes and preferences.
For increasing subscribers’ list, you may need to reward users. For example, a free eBook about a problem they face or a webinar to help them find multiple solutions to their issues. The opt-in forms for such kind of content will get you their emails along with consent to send them promotions and product updates on-and-off.
Marketing your eCommerce website through blogging can prove to be the most effective strategy if you step ahead of the conventional writings. You do not need to have a formal tone for creating content for your corporate blog, but you have to make it relevant and useful at any cost. Take help from the above-discussed strategies, and keep on trying innovative ways of engaging the users, because the essence of blogging is to make the users take action to comment, subscribe, and order your products.
Syed Waqqas Mohsin is an Online Marketing Specialist with over 5 years of experience in Digital Media and is currently a team Lead at FME Extensions, a leading e-commerce website design and Magento development agency. Over the years, FME Dubai has successfully delivered projects in Magento, WordPress, WooCommerce, Joomla and other CMS/shopping cart platforms. You can find him on the LinkedIn.