‘Business Manager’ is one of the best free tools launched by Facebook for allowing companies to manage their business Pages as well as advertising accounts in an organized and secure way. It comes with a whole lot of benefits, which has made it popular among enterprises across the world.
If your business is yet to explore Facebook Business Manager, we are here to help you. The easiest way to set up and use Business Manager is to follow the instructions provided by Facebook itself. Here, we are going to give you a breakdown of the procedure:
[A] How To Set Up Business Manager
Facebook itself suggests that the Business Manager should be set up by the ‘primary admin’, and this responsibility can be managed by people from different levels based on the size of the company. However, there must be more than one admin for a single account in order to make the entire operation smooth and fast.
1. Get Started With Business Manager
According to Facebook, you need to keep three things handy for setting up the Business Manager in a hassle-free way.
2. Add Necessary Business Information
You need to feed some basic information to Facebook in order to set up your Business Manager and customize your experience in it.
3. Add Business Name And Page
Once all essential business information is added, start providing the details of the business.
4. Create The Business Manager Profile
This is the last step where you need to create your own Business Manager profile, which is not at all connected with your personal Facebook profile.
Just press the ‘Create Business Manager’ button and you are done!
[B] How To Use Business Manager
Now, as your Facebook Business Manager is set up, you will be directed to the homepage having the branding of your company. Click on the ‘Settings’ tab at the top left corner of the page and you can see your account navigation there. We are going to talk about the most vital sections you need to focus on. Let’s start:
In this section, you can add the details of all those people who will be working on the Pages and ad accounts you have already added. Simply click on the ‘Add New Person’ button and you will be asked to put the email address (preferably the work email address) of the person for adding him/her as an admin or employee. You also have to select the Pages and accounts you want that specific person to access based on his/her job role. Make sure that you set the role carefully and allow access only to what are needed for executing the job properly.
This is an extremely useful section where you can manage multiple Pages easily and effectively without switching between profiles. Not only you will have everything in one place to make your task streamlined but you will also be able to check who can access the Pages and what they can actually work on. Moreover, here you can assign Pages to people based on their roles, which can always be modified later.
3. Ad Accounts
The Ad Accounts section is all about incorporating new accounts in the Business Manager and it can be done just by clicking on the ‘Add New Ad Account’ button. You can create a fresh ad account or claim an existing ad account that is already created and needs to be pulled into it. Here, you can once again assign people with different access levels.
4. Product Catalogs
This is the ‘product feed’ i.e. a list of products with specific attributes, which is used for generating advertisements based on the targeted customers. This can either be set up manually or the catalog can be uploaded to Facebook directly.
5. Payment Methods
This section contains all billing related details and you need to enter your payment information carefully to link it to a specific ad account. There is a ‘View Payment Methods’ feature under each ad account from where the billing information of your business can be linked to it.
Check this section regularly for notifications related to access requests received from other Business Managers. You can manage those by choosing ‘accept’ or ‘decline’ based on the requirements of the business.
This is the last section where you can find all important business information, modify your Business Manager profile, update your primary Facebook Page, and even delete your entire profile.
Doesn’t the whole process sound easy? Keep this guide handy while setting up and using your Facebook Business Manager and you will never find managing your company Facebook Pages and advertising accounts challenging.