It is the era of technology and internet advancement and you might take these things easily and effectively. One of the best resolutions to make this year is to take your search engine optimisation (SEO) to the next level.
That’s a great goal but keeps in mind that SEO is like The Force in the movies. There’s a light side and there’s a dark side to SEO tactics. The light side can get increase your rank. The dark side can get you penalized by Google. Here are seven effective tips to avoid Google penalty:
Many websites suffer from poor on-page SEO issues. Have an SEO professional audit your website and implement their recommendations. This means get your title tags in order, use Meta descriptions, and stay away from keyword cannibalization.
I purposely stayed away from using the word “great.” Too many people say, “Just create great content.” But what does that really mean? If you stick to making useful content, other sites will link to you and share your content on social media. And, if you didn’t know, links to your content are what boost your SEO. You may have to promote this content until the cows come home, but it’ll work.
Nail down Your USP (Unique Selling Proposition) & Get Press!
If you’re in business, you have to be different. What is it that makes your product or service different from all the rest? Really boil that message down and consider hiring a great PR firm to get you exposure. Great PR is your SEO’s best friend.
One way to ensure that your site doesn’t get penalized is to regularly check your backlinks to make sure that you’re not receiving bad link juice from sites that are known for spam.
Remember, even if you don’t turn to the Dark Side of SEO, you have some competitors who might use the black arts to send bad backlinks to your site (yes, these people exist). Their aim is to get your site delisted from the search engine results pages (SERPs) so that they have one less competitor challenging them for a high rank.
Maybe you’ve got some great ideas for content that you’ve seen on other sites around cyberspace. However, you’re a busy entrepreneur and you just don’t have time to rewrite that content in your own words. You don’t want to plagiarize (either because you’re ethical or you know Google will penalize you for that, too – see below), so you subscribe to a great article spinner and just run the content through the spinner so that you can quickly have it rewritten and put on your site or another site.
You might be somebody who’s a firm believer in karma, especially in business. You’re convinced that if somebody does you a favor, then you should offer a similar favor in return.
To take the principle further, you might be willing to apply that principle to your SEO efforts by offering to link back to a friend’s website if the friend links to your website. Sounds like a great idea and a fabulous example of “you scratch my back, I’ll scratch yours,” right?
Google isn’t a fan of what it calls “top heavy” content. That’s content that doesn’t get straight to the subject at the top of the post and instead forces the visitor to scroll down to find information.
Jasmine Demeester is a professional blogger and columnist at www.DissertationHelpDeal.co.uk. She has done Masters in Business Administration and currently serving as a Manager at a local business.